Discussion Forum on Chapter readings

Exercise 2c

Write a Vision and mission Statement for the Hershey Company

Purpose

Much like a person’s curriculum vita (resumé), there is always room for improvement with regard to an existing vision and mission statement. Hershey does not have a printed vision statement, but the company’s mission statement simply reads as follows: “Bringing sweet moments of Hershey happiness to the world every day.”

Instructions

Step 1 refer to the Cohesion Case (p. 27) after Chapter 1.

Step 2 on a clean sheet of paper, write a one-sentence vision statement for Hershey.

Step 3 on that same sheet of paper, write a new and improved mission statement for Hershey that complies with (1) the nine components and (2) the nine characteristics presented in this chapter.