Annual Marketing Plan

1 Unsatisfactory 0.00%

2 Less than Satisfactory 65.00%

3 Satisfactory 75.00%

4 Good 85.00%

5 Excellent 100.00%

90.0 %Criteria

90.0 %Executive Summary Hypothetical Marketing Plan

Executive summary is not present.

Executive summary is present, but ideas are confused or incomplete.

Executive summary is adequately presented.

Executive summary is thoroughly presented.

Executive summary is comprehensive, accurate, and persuasive; definitions are clearly stated. Research is adequate, timely, and relevant, and addresses all of the issues stated in the assignment criteria.

10.0 %Mechanics and Formatting

10.0 %Mechanics of Writing (includes spelling, punctuation, grammar, language use)

Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice and/or sentence construction are used.

Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice and/or sentence construction are used.

Some mechanical errors or typos are present, but are not overly distracting to the reader. Correct and varied sentence structure and audience-appropriate language are employed.

Prose is largely free of mechanical errors, although a few may be present. The writer uses a variety of effective sentence structures and figures of speech.

Prose is free of mechanical errors. Writer is clearly in command of standard, written, academic English.

100 %Total Weightage