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Sample Executive Summary: Sunco
I.M. Student
The University of Arizona Global Campus
BUS 123: Principles in Business
Professor Tough
May 15, 2050
*This sample was adapted by the UAGC Writing Center from an original paper by a student. Used by permission.
An executive summary is a concise summary of a business report. It restates the purpose of the report, it highlights the major points of the report, and it describes any results, conclusions, or recommendations from the report. An executive summary should be aimed at an audience that is interested in and wants to learn more about the purpose of the main business report. An executive summary should…
• Be presented as a document that can stand on its own • Be one to three pages, depending on the length of the report
Note: For academic purposes, a title page is attached to the executive summary. In the professional world, however, this is not required.
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Sample Executive Summary: Sunco
Through partnering with utility companies and other energy regulators, Sunco can make
renewable energy a dependable option for our customers. The opportunity, recommendation,
timeline, and cost are provided in this report.
Opportunity
In the absence of a national “smart” grid, which would increase “pricing transparency,
as well as enable a host of consumer-producer interactive transactions” (Contreras, 2012, p.
645), we here at Sunco, as producers of renewable energy, have run into the problem of getting
our services to the customers who demand them. Similarly, our consumers who generate
renewable energy on-site from solar panels and wind turbines have also run into the problem of
permits, regulations, and service charges that vary from state to state and utility to utility (Ryor,
2014). Currently, the main challenge is convincing local utilities of the economic viability of
renewable energy, and since the energy supplied is undifferentiated, the general customer base
is unaware that other options exist.
Solution
Since we, as a company, lack the necessary knowledge and authority to enable our
services to be accessed and expedited in a way that would make them economically feasible in
the existing system, we seek to engage in a partnership with utilities and regulators around the
country to grant our clients exclusive, contractual “renewable energy options.” These options
will standardize and simplify contracting processes and fees for our “behind-the-grid”
In the introduction, the writer quickly (a) states the purpose of the report and (b) highlights the major points within the executive summary and the full
business report.
Section headings are used to show the
different parts of the report.
Describe any results, conclusions, or recommendations from the report.
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customers and require utilities to offer renewable energy alternatives to our “on-the-grid”
customers. Of course, the on-the-grid renewable energy the utilities offer their customers will
be supplied by Sunco.
In return for these waivers, we will offer to finance energy efficiency renovations for
their customers’ (our customers’) homes, which would include weatherizing and sealing, the
installation of smart appliances and meters, and use the energy savings generated from these
improvements to repay the loan and give the remaining 50% of the savings to the utility and
customer to split. So, our customers will not only get the renewable energy they want and the
savings at the meter but will also get the updated information systems they will need to
optimize their energy use in the future. The utilities will benefit by the lessening of demand on
their plants not only through employing our renewable energy resources as an option for their
customers but also by decreased consumption at the meter from smart technology (Friedman,
2008). This initiative will increase our company’s market share and change the dynamic of the
energy industry as a whole since regulators will no longer be giving incentives to utilities for
the unlimited power they deliver, but instead for the power they save.
Timeline and Costs
This solution will take an estimated 5 years to complete, with gradual phases being
completed within this time. An investment of $1,000 to $2,000 would be adequate to “energy
renovate” most dwellings to the degree that power savings would be substantial for clients.
Because the timeline and the costs are included within the overall business report, a short
summary of this information should also be included in the executive summary.
When the student refers to ideas from the research, those
sentences are cited in APA style.