Business Plan Marketing Project

Running Head: EXECUTIVE SUMMARY 1

EXECUTIVE SUMMARY 3

Executive Summary

Abdullah Alasfari

UDC

 Executive Summary

Mission

Air play is an online business management forum that allows a business to make and induce plans onto software that analyses then input data and makes projections. The software program can suggest ways and methods to meet the planned objectives and goals. This is a spectacular innovation that minimizes the business of paper. The system, since computerized can apply a myriad of mathematics and scientific concepts and apply them in the formulation of a befitting business plan.

Our services

The product is a software program that has been tested and tried thus proven to be efficient in automating the process of business management especially planning. The product is complete with charts and analysis tools and can efficiently produce reports. It is working software that will formulate a business plan just out of a few inputs and unique features of the organization. I can state with confidence that it is dependable and very smooth.

The Market

The business and IT market today is amongst the fastest growing sectors in the country. To ensure that an organization is not left behind, IT solutions such as Air play should be endorsed to ensure that the company goes in line with the advancements in technology. As per research, the product is very needed in the market space. The market is continually growing in competition and thus I delve into the competitive advantages of this particular product.

Our Competitive Advantage

The product is

· Fast.

· Efficient.

· It has minimal Software and hardware requirements.

· Highly portable.

· Ensure systems Security.

· Easily transferable.

Financial Projections

An initial investment of $100,000 is needed. The system as is could use some refurbishments. The system maintenance costs are low and go around the same amount per year. Updates, with adequate financing, can be released every six months. The input needed is not much as the project has commenced and a beta version already produced. What is needed now is continual support. This could range anywhere from $100,000 to $1,000,000 per year.

 

References

Forsyth, P. (2002). Business planning. Oxford: Capstone Pub.