small buisness plan

Running head: EXECUTIVE SUMMARY 1

EXECUTIVE SUMMARY 4

Executive Summary

Student’s Name

Institutional Affiliation

The type of business that I intend to participate in is a partnership which involves joint efforts with other partners to establish and run. Our goals are to evaluate our priorities and set them with our partner’s priorities. Moreover, we intend to build awareness around our brand in order to find willing investors. We intend to sell portable Cameras along with energy drinks.

Addressing the internal environment is that partners will decide the prices they will charge the customers, how to distribute the products and how to reach the target audience. On the other hand, there are external forces which the partners will put in consideration to succeed. We will monitor the activities of our competitors to capture market share by convincing people that our products are better. Furthermore, we will monitor technological trends and take steps to keep up especially with new ways of marketing our products. All the partners will participate in managing the business and will have liability for the partnership debts.

Within our business, we sell portable cameras along with energy drinks. However, our target market is the action sports. We equip the athletes along with adventurers around the world so as to capture things like races, stunts and action sports events. The business does not have any debt and therefore we need the money so as to expand our products supply. Our target supply will cost us around 3 million dollars but the business currently has 1.2 million dollars. We are requesting an investment type of funding. In that case, the funds will be used for buying equipment. We will ensure we maintain an outstanding rating on the market.

Our business strategy is content management and therefore we will strive to eradicate the critical point of dealing with content by permitting our clients to share and transfer materials from the Cameras to various systems which competently systematizes the material and hence allows suitable editing and sharing. I will serve as the CEO and a member of the board of directors. However, our business will be based in the US where we will be developing, manufacturing and marketing high definition cameras along with soft drinks.

During the fiscal year ending on December 31, 2019, we expect our revenue to have increased by almost 26% and reached around $1.12 million. However, at the same time, we expect a 16% revenue growth rate. We need almost $4 million so as to increase the assets of the Business and meet the newly set targets of the next financial year. Our exit strategy is to sell the business since this can generate a significant revenue to all the partners.

Some of our management quality and strengths are as mentioned below. The first strength is that, because of the highly reputable brand name, it gives us the ability to charge higher prices for our product since clients place additional value on the brand. The second is because of our higher quality products. Our cameras and photography accessories are that of unparalleled quality which rates high in the market. Last but not least, we have top-notch technology along with high growth rate.