value of information

Executive Summary:

This model allows to schedule a personalised cab without any worry about changing a network, just by using the boarding pass number at the airport and by establishing a dedicated Uber self-booking portal with a touch screen kiosk at the international airport terminals. In this proposed business case, we will use a AI tool, which collects all the data from airlines information center in order to track the flights and collects data from the dedicated kiosk’s in order to direct a driver based on the arrival time of the flights. This data is also used to declare the surge in order to manage the driver and rider ratio. By applying this business case Uber can hold the international customers, without turning to the local ride hailing services, which allows Uber to expand its wings all over the world. This business case is implemented in two alternative ways, one by Inhouse Development and another by Company acquisition. The recommendation from the proposed alternatives is Inhouse Development as the Uber have the necessary AI tools for the development of the proposed business case. The implementation of the business case follows certain steps. Firstly, Uber should make an initial investment and establish dedicated Uber kiosk at the international airport terminals and allow international travelers to make a personalized cab booking according to their requirement, using boarding pass number once after the boarding is done. Once after booking a cab Uber will send a unique code to the customer. Once after knowing the boarding pass number Uber will track the flight appropriate arrival time and make sure the cab is available at the destination location using data driven AI tool. Finally, when the customer reaches the destination location, should approach an Uber kiosk and enter the unique code he have received, then the customer will receive the cab details and pick up point details. By implementing this business model customer can book a personalized Uber cab without worrying about the changing the network.

Business Opportunity:

Opportunity is the main thing or a chance for a business to improve the existing business or invest in a new business in order to increase the profits and growth of the company. Artificial intelligence drives many of the technology and resources that drive Uber infrastructure and services, allowing innovation and data science teams to make better decisions that will boost product customer interactions across all business lines. Uber now, which is primarily concern about Artificial Intelligence technology in order to make appropriate business decisions. In the proposed business case for Uber:

·       Upon receiving the boarding pass number from the customer, Uber will track the flight arrival time and then uses this data and using existing Machine Learning tools Uber will make sure cab is available at the destination airport location. The data which is acquired by the customer from the dedicated kiosks are analysed and used in making perfect business decision making.

·       By applying Artificial Intelligence Technology to this proposed process, Uber can able to maintain the cab availability, with respect to the incoming customer count. This is also used to declare a surge at the airport depending on the requirement for vehicles.

·       By adopting this business case, Uber can able to stop the existing customers, going towards the rival or the local taxi hailing services. This will finally improve the business opportunities of Uber globally.

·       By adopting this business model, the opportunities for Uber to expand or launch in new places also improves, as this data driven artificial intelligence technology with hold the existing international customers.