research paper

To complete your final project, each group must develop an Executive Summary and Table of Contents. The Executive Summary should include the following:

Concise overview of the report

Overall strategies, main conclusions, and key points of the Marketing Action Program

When you complete the Marketing Plan (Final Project), upload it as a final MS Word document in which all the components of milestones are integrated in a well-defined plan.

Your expense should be in a chart so it is easier to read. Also use pictures, graphs, and Give a concise SWOT Analysis.