business executive report with 4 slide power point
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Executive-Summary-Template-PPT1.zipExecutive Summary Template PPT.ppt
How to Write an Effective
Executive Summary
Pitch First1
- Your business plan will be a pitch
- Create your presentation first
- Your executive summary is a concise write-up of your presentation
- It should truly summarize your entire business plan
- Assume it is all the investor will read
What to Cover2
- The context
- The opportunity
- Your business model
- The people
- Risks and rewards
The Context
- Every opportunity exists within a context
- What is going on in the world to create your opportunity?
- There may be a gap
- There may be a change occurring
- There may be a problem that needs solving
- What circumstances make your opportunity timely?
Gap: Southwest airlines addressed a gap in airline offerings
Change: Netflix is taking advantage of increasingly high speed internet connections to offer movie downloads
Problem: Better Place is addressing our problem of dependence on imported oil for transportation
The Opportunity
- Explain the need/problem/demand that your business will address
- How do existing offerings by others fall short?
- Or, if your idea is something entirely new, why customers will want it?
- How large is the potential market?
Virgin Atlantic
Virgin Galactic
Your Business Model3
- Value proposition
- Value creation and delivery
- Value capture
Value Proposition
- Your offering
- Your target market
- Your basic strategy and approach to competitive advantage: why will customers want to buy this from you?
Value Creation and Delivery
- Your value chain: what activities you will undertake?
- Your position in the value network: how will you reach key suppliers, complementors, and customers
- Key resources and capabilities: what do you have or are good at that enables you to deliver your value proposition?
Value Capture
- Sources of revenue
- Economics of your business: cash flow and margins
The People
- Identify each team member and key advisers
- What do they know?
- Who do they know?
- How well known are they?
Risks and Rewards
- Projected sales and net income
- What are your key assumptions?
- What could go wrong?
- What will you do?
- How much money do you need?
- How will investors be rewarded?
References
The Art of the Start by Guy Kawasaki
“How to Write a Great Business Plan” by William Sahlman, Harvard Business Review, July-August 1997
“The Business Model Framework” by James Richardson, [email protected]
“Executive Summary Guide” on the PACE website
