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APPLE COMPANY 2
APPLE COMPANY 2
Running Head: Apple In
c
.
1
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Apple Company
Name
Institutional Affiliation
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Apple Company
Mission Statement
“Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad” (Christine, 2017 ).
Vision Statement
“We believe that we are on the face of the earth to make great products and that’s not changing. We are constantly focusing on innovating. We believe in the simple not the complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects, so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot. And frankly, we don’t settle for anything less than excellence in every group in the company, and we have the self- honesty to admit when we’re wrong and the courage to change. And I think regardless of who is in what job those values are so embedded in this company that Apple will do extremely well” (Christine, 2017 ).
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Execution of the core business process
People
Apple attributes it continuous success to the efforts made in fulfilling the needs of its customers. Unlike other companies in the same industry such as Dell, Hp, Compaq among others, Apple views customer services as an investment rather than a cost. The company ensures that it does not only employ technical people in its product development as this only concentrate more on technology than on consumers. It thus incorporates well-developed customer services and marketing department that take care of customer needs. All these departments work together in developing a product that satisfies consumer needs (Faas, 2016). The company also ensure that it interacts with people through its retail stores which are all over the world. These stores are a true representation of what it is like to own and use an Apple product hence resulting in the company’s overall success.
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Strategies
Apple curbs competition by strategizing on how to produce a product that satisfies all its customer needs. Unlike its competitors, the company avoids choking its product with a lot of features that result in complications in operating the device. The company emphasizes on using
great product strategy which holds on producing a high standard quality
product. When it comes
to prices, the company does not consider it as a threat from competitors who reduce prices to
curb competition. Apple also does not constantly launch a new product which is similar to the
existing ones as its competitors do. Instead,
the company updates its existing product thus
concentrating on improving their products so that they can fulfill the needs of the existing
customers as well as new ones hence creating a market share
for the company
(
Martin, 2016
)
.
Operation
Apple believes on the principle of networking as one of the most convenient ways of creating a
market share. The company outsources the production of its devices from several giant
corporations such as Foxconn in China which greatly lowers
costs hence increasing the profit
margin for the company. The company also creates a network by establishing retail shops all
over the world for its product to reac
h its target market
Faas,
2016)
(
. This ensures that the
company
has a range of products that not only facilitate communication but also entertainment
through their wide range of products.
SWOT ANALYSIS
Company Name:
Apple Inc
.
Internal Factors (Inside Matters)
Strengths
Apple products are in high demand in most forei
gn countries such as China and India. This is a
strength of the company, and it should use this to expand to other parts of the world. Opening
retail shops in such areas will result in the promotion of its products. In return, this will increase
in profits
and provide overall growth and success of the company. According to SWOT analysis,
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there is an expansion in the market coupled with the growth of smartphones and tablets hence the
company should improve its innovation to gain
a market share
)
(
Ovidijus, 2016
.
Weakness
A weakness of the Apple company is its high prices on products. This reduces the purchasing
power of consumer who loves the product but cannot afford it. An analysis of this will involve
the Research and
Development department of the company coming up with products that are
affordable to consumers. Another weakness associated with the company is the declining market
share. This weakens can be eliminated by creating a new device and technology that uses
inn
ovative soft wares which will help to create an advantage in the l
arge market
(
Appleinsider,
2015)
. The research and Development should also consider the expansion of the iCloud services
since its demands are rapidly increasing
.
External Factors (Outside Matters)
Opportunities
Compared to its competitors in the industry, Apple maintains a well
-
advanced level of
technology. This creates an opportunity for the company to expand and launch new products
hence curbing competition. Du
e to the growing demand for modern technology, the company has
an opportunity of creating new and improved products that meet consumer demands hence
resulting in the grown
of the company
(
Ovidijus, 2016
)
.
Threats
Terrorism is
among the major threats that the company faces. Apple can curb this threat by
implementing a high tech security plan. This plan should implement security both of personal
presence on the ground as well as security cameras all over i
ts premises
(
Appleinsider,
2015)
.
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The company can also eliminate this threat by check in plan that ensures that all employees and
visitors undergo serious security scrutiny before entering the company.
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References
Apple’s
Vision Statement & Mission Statement
. (2016, September). Retrieved from Panmore
Institute: http://panmore.com/apple
-
mission
-
statement
-
vision
-
statement
Appleinsider. (2015).
New Apple chief Tim Cook regarded as operational genius.
. Retrieved
from
http://www.strategicmanagementinsight.com/products/swot
-
analyses/apple
-
swot
-
analysis
-
.html
2014
Christine, R. (2017 , JAN 29).
Apple’s Vision Statement & Mission Statement
. Retrieved from
Panmore Institute : http://panmore.com/apple
-
mission
-
statement
-
vision
-
statement
Faas, R. (2016, December).
Here's what Apple's planning for 2016
. Retrieved
from
ComputerWorld: http://www.computerworld.com/article/3016850/apple
-
mac/heres
-
what
-
apples
-
planning
-
for
-
2016
.html
Martin, R. (2016 , February 3).
The Apple Product St
rategy
. Retrieved from Cleverism:
https://www.cleverism.com/apple
-
product
-
strategy/
Mission statement of Apple
. ( 2013, September 14). Retrieved from strategic management insight
:
https://www.strategicmanagementinsight.com/mission
-
statements/apple
-
missio
n
-
statement.html
Ovidijus, J. ( 2016 , October 24).
SWOT analysis of Apple
. Retrieved from Strategic
Management Insight: https://www.strategicmanagementinsight.com/swot
-
analyses/apple
-
swot
-
analysis.html
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