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APPLE COMPANY 2

APPLE COMPANY 2

Running Head: Apple In

c

.

1

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Apple Company

Name

Institutional Affiliation

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Apple Company

Mission Statement

“Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad” (Christine, 2017 ).

Vision Statement

“We believe that we are on the face of the earth to make great products and that’s not changing. We are constantly focusing on innovating. We believe in the simple not the complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects, so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot. And frankly, we don’t settle for anything less than excellence in every group in the company, and we have the self- honesty to admit when we’re wrong and the courage to change. And I think regardless of who is in what job those values are so embedded in this company that Apple will do extremely well” (Christine, 2017 ).

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Type of Plan

Description

Type of Manager

Strategic plan

It is a planning process that describes the company’s strategy, direction, mission, vision by allocating them with resources and procedure of achieving them. Apples strategic plan firstly covers the mission and vision statement by having an innovative hardware, software and internet offering best computing experience to all fields of persons all over the world.

Strategic planners or strategists

Tactical plan

It is a short range of planning that emphasizes on the operations carried by various parts of

Same level managers

the organization. Apples tactical plan involves carrying out meeting every Monday with all the main members of their various department where they discuss everything regarding products success.

Operational plan

This involves linking all strategic goals and objectives with the tactical planning and complete works structure. Apples operation plan covers all the areas f the organization where all employees are grouped together where focus is made on those activities which help to reduce cost and increase the flexibility in the company’s operations.

Senior managers

Execution of the core business process

People

Apple attributes it continuous success to the efforts made in fulfilling the needs of its customers. Unlike other companies in the same industry such as Dell, Hp, Compaq among others, Apple views customer services as an investment rather than a cost. The company ensures that it does not only employ technical people in its product development as this only concentrate more on technology than on consumers. It thus incorporates well-developed customer services and marketing department that take care of customer needs. All these departments work together in developing a product that satisfies consumer needs (Faas, 2016). The company also ensure that it interacts with people through its retail stores which are all over the world. These stores are a true representation of what it is like to own and use an Apple product hence resulting in the company’s overall success.

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Strategies

Apple curbs competition by strategizing on how to produce a product that satisfies all its customer needs. Unlike its competitors, the company avoids choking its product with a lot of features that result in complications in operating the device. The company emphasizes on using

great product strategy which holds on producing a high standard quality

product. When it comes

to prices, the company does not consider it as a threat from competitors who reduce prices to

curb competition. Apple also does not constantly launch a new product which is similar to the

existing ones as its competitors do. Instead,

the company updates its existing product thus

concentrating on improving their products so that they can fulfill the needs of the existing

customers as well as new ones hence creating a market share

for the company

(

Martin, 2016

)

.

Operation

Apple believes on the principle of networking as one of the most convenient ways of creating a

market share. The company outsources the production of its devices from several giant

corporations such as Foxconn in China which greatly lowers

costs hence increasing the profit

margin for the company. The company also creates a network by establishing retail shops all

over the world for its product to reac

h its target market

Faas,

2016)

(

. This ensures that the

company

has a range of products that not only facilitate communication but also entertainment

through their wide range of products.

SWOT ANALYSIS

Company Name:

Apple Inc

.

Internal Factors (Inside Matters)

Strengths

Apple products are in high demand in most forei

gn countries such as China and India. This is a

strength of the company, and it should use this to expand to other parts of the world. Opening

retail shops in such areas will result in the promotion of its products. In return, this will increase

in profits

and provide overall growth and success of the company. According to SWOT analysis,

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there is an expansion in the market coupled with the growth of smartphones and tablets hence the

company should improve its innovation to gain

a market share

)

(

Ovidijus, 2016

.

Weakness

A weakness of the Apple company is its high prices on products. This reduces the purchasing

power of consumer who loves the product but cannot afford it. An analysis of this will involve

the Research and

Development department of the company coming up with products that are

affordable to consumers. Another weakness associated with the company is the declining market

share. This weakens can be eliminated by creating a new device and technology that uses

inn

ovative soft wares which will help to create an advantage in the l

arge market

(

Appleinsider,

2015)

. The research and Development should also consider the expansion of the iCloud services

since its demands are rapidly increasing

.

External Factors (Outside Matters)

Opportunities

Compared to its competitors in the industry, Apple maintains a well

-

advanced level of

technology. This creates an opportunity for the company to expand and launch new products

hence curbing competition. Du

e to the growing demand for modern technology, the company has

an opportunity of creating new and improved products that meet consumer demands hence

resulting in the grown

of the company

(

Ovidijus, 2016

)

.

Threats

Terrorism is

among the major threats that the company faces. Apple can curb this threat by

implementing a high tech security plan. This plan should implement security both of personal

presence on the ground as well as security cameras all over i

ts premises

(

Appleinsider,

2015)

.

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The company can also eliminate this threat by check in plan that ensures that all employees and

visitors undergo serious security scrutiny before entering the company.

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References

Apple’s

Vision Statement & Mission Statement

. (2016, September). Retrieved from Panmore

Institute: http://panmore.com/apple

-

mission

-

statement

-

vision

-

statement

Appleinsider. (2015).

New Apple chief Tim Cook regarded as operational genius.

. Retrieved

from

http://www.strategicmanagementinsight.com/products/swot

-

analyses/apple

-

swot

-

analysis

-

.html

2014

Christine, R. (2017 , JAN 29).

Apple’s Vision Statement & Mission Statement

. Retrieved from

Panmore Institute : http://panmore.com/apple

-

mission

-

statement

-

vision

-

statement

Faas, R. (2016, December).

Here's what Apple's planning for 2016

. Retrieved

from

ComputerWorld: http://www.computerworld.com/article/3016850/apple

-

mac/heres

-

what

-

apples

-

planning

-

for

-

2016

.html

Martin, R. (2016 , February 3).

The Apple Product St

rategy

. Retrieved from Cleverism:

https://www.cleverism.com/apple

-

product

-

strategy/

Mission statement of Apple

. ( 2013, September 14). Retrieved from strategic management insight

:

https://www.strategicmanagementinsight.com/mission

-

statements/apple

-

missio

n

-

statement.html

Ovidijus, J. ( 2016 , October 24).

SWOT analysis of Apple

. Retrieved from Strategic

Management Insight: https://www.strategicmanagementinsight.com/swot

-

analyses/apple

-

swot

-

analysis.html

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