Article Summary:
The author presents a major move by Samsung Company based in South Korea. The company halted the sale of Galaxy Note 7 in 2016; this was the newest smartphone which was helping the company regain profits. Indeed, Samsung’s profits had been declining shortly before. The model had an issue with the battery, but only about 0.1 percent of the phones was affected. The company recalled all Galaxy Note 7 phones. Also did not just look forward to changing the battery, which would solve the problem, but would also find ways to convince customers. Samsung undertook the bold move despite reports of phone explosion while charging being scattered.
My opinion
Samsung has many product divisions which include mobile, television, and refrigerators, among others. The realization that one model from only one division can impact negatively on the sales of each division is important for any company. It is not enough to halt product sales, recall products and redesign them; businesses must restore public confidence. It is much more beneficial to take products through many levels of quality assurance, before releasing them into the market. Some companies can afford recalling products, and this pattern has been observed in the car industry before, but the long-term perception of the company on the part of customers is necessary.
Source: Byford, S. (2016). Samsung recalls Galaxy Note 7 worldwide due to exploding battery fears. Retrieved August 31, 2017 from
https://www.theverge.com/2016/9/2/12767670/samsung-galaxy-note-7-recall-fire-risk
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