Presenting Your Business Idea
KAYT
ExamplePowerpoint.pptxCP Free Beverage Company
Sean S. Williams/CEO
My name non-alcoholic beverage company is CP Free . I am Sean Williams the CEO of the company. Sit with me as I present to you CP FREE Beverage Company.
1
Who am I?
Sean S. Williams, CEO/President
Master of Business Administration from Strayer University.
Former business specialist for Verizon wireless.
Current caretaker of shareholders and staff at CP Free Beverage Company.
Leading the development of the company’s short- and long-term strategy.
Creating and implementing the company or organization’s vision and mission
Who I am you may ask. I am Sean Williams. I have a Master of Business Administration with a concentration in Management from Strayer University. I have a long range of experience that backs up my management skill. I additionally, have excellent communication and decision-making skills that have been honed from my time as a Verizon Wireless business specialist. As CEO of CP Free it is my primary goal to create a great product and manage it well. I also serve at the pleasure of our current shareholder and the staff at CP Free. I desire to make CP Free the leading company in safe and healthy non-alcoholic beverages. Our action encompasses our company’s mission statement of : “CP Free Juices and Smoothies’ mission is to provide enriched juices and smoothie options that have been researched and found to be corn syrup product and preservative free. Our goal is to be a one stop juice and smoothie choice for the health-conscious family without worry or concern”.
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What is CP Free Juice and Smoothie Beverage Company? (what do we do?)
So you may ask, what exactly is CP Free? I am glad you asked. We are an upcoming healthy option juice and smoothie vendor based in Charlotte, NC. We serve a 100-mile radius around Charlotte . CP Free focuses on providing a variety of healthy beverages to customers for those whom have chosen to become health conscious or who are seeking information on ways to improve their general well-being. Our name, CP Free Juice and Smoothies reflect the exclusion of corn syrup products and preservatives within our product.
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An upcoming healthy option juice in the Central Avenue area of Charlotte, North Carolina.
Focusing on providing a variety of healthy beverages to customers with a health-conscious motive.
Seeking to impart information on ways to improve the general well-being of its consumers.
Who wants to drink CP Free Beverages?(Target Market)
CP Free customers are male and female consumers, within the Charlotte, NC.
Members of the Aspirational Class.
Aged 20-35 with an income range of 36,000 to 60,000 dollars a year.
Those who are consciously aware of the impact that high fructose corn syrup and preservatives take on the health and wellness of the mind and body.
CP Free beverage company’s target market is both male and female consumers, aged 20-35 with an income range of 36,000 to 60,000 dollars a year. CP Free’s customers are educated and health conscious. They are typically members of the aspirational class. The value well thought out products and ideas and concepts that will create longevity in their life. CP Free is abreast of the customer’s concerns as such CP Free customers are consciously aware of the impact that high fructose corn syrup and preservatives take on the health and wellness of the mind and body and choose CP Free for their beverage needs due to our concern with health and wellness.
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We have the Market for the Juice! (Market Size)
The non-alcoholic, ready-to-drink (or NARTD) market is projected growth is at a compounded annual growth rate of 5% between 2014 and 2017.
Since 2010, NARTD retail has increased by $135 billion. Expected growth is to be more than $200 billion by 2020.
The Global Fruit and Vegetable Juice Market is projected to reach USD 173 billion by 2024, growing at an estimated CAGR of 3.17% during the forecast period.
Within the Charlotte, NC community three products appear to be competitors of CP Free. Those three are cold brew coffee beverages, seasonal teas, and kombucha drinks. These types are drinks compete with CP Free on the basis that they are typically natural beverages that do usually do not include preservatives. Health conscious consumers usually consume these types of beverages throughout their day. This is not surprising though. Ready to drink non-alcoholic beverages have experienced a 5% growth between 2014 and 2017. Since 2010 this growth translates to be more than 200 Billion by 2020. Specifically the global vegetable and juice market are projected to have similar growth with 3.17% growth during a forecast period and translatingto 173 Billion by 2024.
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The Competition
Cold brew coffee beverages
Seasonal teas
Kombucha drinks
Typically natural beverages that do usually do not include preservatives.
Health conscious consumers usually consume these types of beverages throughout their day
Within the Charlotte, NC community there are three competitors of CP Free. Those three are cold brew coffee beverages, seasonal teas, and kombucha drinks. These types are drinks compete with CP Free on the basis that they are typically natural beverages that do usually do not include preservatives. Health conscious consumers usually consume these types of beverages throughout their day. This is not surprising though. However, CP Free differentiates itself from the competition by focusing on creating an advantage focusing on the Customer Perception Factor. At this time flavored Kombucha drink product is CP Free’s direct competition, It is expected to grow over the next 5 years to grow 17.5%. CP Free however, is different as it caters to the entire family, whereas Kombucha is typically a drink for older adolescents and young adults.
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Meet the Team
CEO/President- Sean Williams
Administration
Melinda Cates ( Lead Manager)
NAB Creator & Master Mixer
Stephen Jobs ( Administrative Asst.)
Computer Expert/Assistant
Ian Glass ( Production Manager)
35-year plant production line veteran foreman
Production Manager
To be appointed by Ian Glass.
Meet our team. Here you will the people that help CP Free shine. I have an administrative staff that includes Melinda Cates, she is the creator of CP Free, and the ultimate master mixer of our drink products. We also have Stephen Jobs. He assists in every capacity, more directly works with IT. In addition, to Melinda and Stephen, we have Ian Glass. Ian is our veteran line foreman. Without Ian our company would be just an idea. Ian takes care of most day to day production of CP Free product.
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The CP Free Model of Business
CP Free of Model of Business if an integrative model that includes the following aspects.
Global Sourcing
Conventional Agreements
Operational
Global Sourcing: CP Free is looking to impact the environment and other systems around the world. It is a part of our social responsibility. In doing so we are not looking to get the cheapest product, but to get quality products from countries with less economic activity.
Conventional Agreements: A conventional agreement for CP Free is a way to outsource our need for distribution. This conventional agreement is able to create a simplified agreement to assist CP Free in allowing the maximum cost reduction by using a company who has the greatest expertise.
Operational: CP Free additional use of an Operational service agreement to assists with typical machine maintenance and repair. Additionally, CP Free also outsources portions of their IT work. This allows specific task to be given to external servicers who maybe better equip to handle tasks, particularly if the use of the skills is less frequent.
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Quick Glance at the “Books”
5 product lines of High fructose corn syrup and preservative free Non-alcoholic beverages
5 product lines for the first 2 years with a goal of total gross sales in excess of $1,000,000 by the end of the second year.
Break-Even Analysis
CP Free Break-Even Analysis shows monthly averages:
2019 28,621
2020 36,884
2021 37,558
2022 41,866
2023 48,909
CP Free’s total dollar amount of 56,000 being sought in equity financing in return for 15% of the stock in CP Free. CP Free has no preference on single source or multiple sources to achieve asking amount. CP Free only needs and plans for 1 funding round. If expansion is needed it will be assessed at another time. Additionally, CP Free will initially offer 5 product lines of High fructose corn syrup and preservative free Non-alcoholic beverages. The 5 product lines will be the main offering over the first 2 years to attain the goal of total gross sales in excess of $1,000,000 by the end of the second year.
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Fun! and Fund$
Loan from friends and family in the amount of 20,000.
Additional funds sourced from Kickstarter in the amount of 50,000
CP Free has been financed on a loan from friends and family in the amount of 20,000 will be paid off in 1 year to avoid 5% interest on loan due 7/2020. Additional funds will be acquired through crowd sourced funding from Kickstarter in the amount of 50,000 with backing pledge gifts due 12/2020 from campaigns end.
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Invest in Health! “To be as Healthy as you can be Choose CP FREE”. (Why invest in CP Free)
The marketing slogan of CP Free is , “To be as Healthy as you can be Choose CP FREE”. This slogan encompasses four F’s and reiterates the concept that health is wealth for the consumer. CP Free meets and address consumer needs by addressing the function, freedom, feeling, and financial express of CP Free to the consumer. All of these items are reflect back to CP’s slogan, “To be as healthy as you can be choose CP Free”.
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Function.
Concretely meet the consumer’s need by focusing on that product provides
Inform consumers of facts and appealing to the consumer’s demand for health-conscious style.
Finances.
Health is wealth.
Reducing consumers’ intake of high fructose corn syrup on their health and their wallets.
Freedom.
Convenience of having accessible healthy drinks without looking for a specialty store.
Feelings.
Igniting feelings of competence and empowerment.
Doing good for both themselves and for society.
Future.
Helping the consumer is choosing their health and the ability to remain healthy by using CP Free.
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