INSTRUCTIONS NOT FOLLOWED:Could you please answer each of the 4 questions not put it all together? The study question is ask you to answer 4 questions not just one.

Part B: Marketing Plan

Your Name

Course Number and Name of Course Name of School

Dr. Eva M. Ananiewicz

Date submitted

Introduction

Branding Strategy

Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension

Marketing Strategy

Assemble a marketing strategy for your product. Provide rationale. You might have done some of this in your first paper.

Implementation Time Table

Determine an appropriate time table to implement your plan). This is for your marketing plan, see page 221 (FIG. 17.5) in the textbook.

Positioning Statement

Prepare a positioning statement. Include a perceptual map that shows your company's position against its competitors. From this map, create a statement that depicts your position. For example, “Our product is the fastest in its class for half the price.” Note: See pp. 54 - 55 in the textbook for examples of perceptual maps. You may use Microsoft Word, PowerPoint, or other equivalent software to create your perceptual map.

Perceptual Map

Consumer Behavior for Target Market

Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market.

Mission Statement

Company Introduction

Conclusion References (note this is centered and not bold) and on its own page

How to Cite

(Tarzijan, 2004, p. 321). To avoid any issues concerning plagiarism, write in your own words, cite, and quote. (Narasimhan & Wilcox, 1998). This is how to cite.

The following are examples for textbooks, journals, and websites. This is the format you should use and further clarification can be found in the APA 6th edition manual and the following two websites: http://www.library.cornell.edu/newhelp/res_strategy/citing/apa.html . http://www.hofstra.edu/PDF/axinn_bibliographic_citations_apa.pdf I also posted a paper and how the references should look like, keep in mind references are always in alphabetical order.

References

(note, this heading is not bold but centered) References are on their own page.

Notice no first names used, only initials and in alphabetical order.

Bergenstock, D. (2004). An analysis of the international diamond market. Lewiston, NY: The

Edward Mellon Press.

Chang, S. et al. (2002). The global diamond industry. Chazen Web Journal of International Business. Retrieved from http://www.gsb.columbia.edu/journals/files/chazen/Global_Diamond_Industry. (URL needed here since not sure if it will change)

Porter, M. (2004). What is strategy? In S. Segal-Horn (Ed.),

The strategy reader (pp. 41-62). Victoria, AU: Blackwell Publishing.

Segal-Horn, S. (Ed.), (2004). The strategy reader. Victoria, AU: Blackwell Publishing.

Notice the title of the book here

Yi, S. & Baumgartner, H. (2004). Coping with negative emotions in purchase-related situations.

Journal of Consumer Psychology, 14(3), 303-317. (this is an example of a journal article from EBSCO no need to reference website since it is an online database, no doi number)

How to format:

Periodical

Author's Last name, first initial. Middle initial (year). Title of article. Title of Periodical, volume (issue if there is one), pp-pp, doi:xx.xxxxxxxxxx If no issue volume is not in italics. See Owl at Purdue website (http://owl.english.purdue.edu/owl/resource/560/01/) for details on doi and multiple authors.

Website

Title of article. (date of publication). Website. Retrieved from URL address

Professional Web site (from http://www.library.cornell.edu/resrch/citmanage/apa)

National Renewable Energy Laboratory. (2008). Biofuels. Retrieved from http://www.nrel.gov/learning/re_biofuels.html

 When there is no author for a web page, the title moves to the first position of the reference entry: From the APA website.

Example: New child vaccine gets funding boost. (2001). Retrieved from http://news.ninemsn.com.au/health/story_13178.asp