Case Study Analysis- Marketing

An example of customer analysis table

Customer Segments Customer characteristics

Customer Preferences

Primary target

Secondary target 1

Secondary target 2 (if applicable)

Possibilities 1

Possibilities 2 (if applicable)

Avoid targets 1 (if applicable)

Avoid targets 2 (if applicable)

Table conclusion in the report: The evaluations of company’s positioning and targeting strategies with respect to identified customer segments in the table.