Management Project

( Reflection Highlights the need for further research, based on the economic impacts of renewable energy developments on the Welsh tourism industry (particularly industry based research) This Report contributes to raising awareness regarding the economic impacts that onshore wind energy has on the tourism sector in Wales . Further research into economically focused case studies is on going Further Development of Supporting Theory is ongoing Porter’s Diamond was taken out of V2 due to a difficulty in linking to the other models and relevance to the objectives. ) ( Contribution Will show a clear understanding of the size, growth, trends and success factors of the tourism industry in the 7 Strategic Search Areas by using market analysis to determine the size and future trends of the sector, using desk research from industry and government data and also using survey to capture survey from local stakeholders . To determine the economic impact of proposed developments on the tourism industry; by using number of analytical tools to look at the benefits and dis -benefits , such as a PEST analysis focusing on economic trends to measure potential economic impacts. Also using a Cost Benefit Analysis to see whether the potential benefits outweigh the potential dis benefits (particularly at an economic level) T o determine how Wind Farm developments could enable tourist activity in Wales , by using an input-output analysis to measure the relationship between wind farm development and the tourism industry and also by looking at the economic effects of this relationship in terms of multipliers. Shall provide complimentary support to the achievement of the key project aims, including; potential for positive economic impact in the Welsh tourism sector ) ( Supporting Theory Objective Based: Stakeholder Mapping Mendelow (1991) – to identify key stakeholders and to identify interests of stakeholders in relation to economic impacts of tourism in Wales. Also identifies possible conflict of interests and can be used to look deeply at the relationships between these stakeholders. Market Analysis Kress et al (1994) – mainly used to assess the size, growth and future trends of the tourism sector. Size will focus on volumes (turnover, visitors, GVA). Trends focuses on potential changes in sector (opportunities + threats )( could change market size). Also uses desk research for industry figures (Govt, trade etc) as well as attitude surveys. PEST Analysis Used to look at the political, economic, socio cultural, technological changes in the business environment . Helps to identify potential opportunities and threats (particular focus on economical side). Cost Benefit Analysis Depuit (1844) – used to measure the positive and negative consequences of a project over a period of time , while including s ocial and environmental impacts. Used to see if it is economically beneficial to the regions in terms of tourist activity. Can be a quantifiable way of comparing other projects. Input-Output Analysis Leontif (1966) – used to identify interrelationships in a regional economy which may lead to a multiplier effect , focusing on economic activities (output/GVA, employment, income). Looks for direct, indirect and induced economic effects from wind farm development into tourism. SWOT Summary Andrews et al (1969) – to summarise the strengths, weaknesses, opportunities, threats of the project. Used as summary of an external analysis (stakeholder , market and PEST) and internal analysis (Cost Benefit and Input-Output) in order to show complete potential of the project. Industry Based: TAN-8 Welsh Assembly Government ( 2005 ) Economic Opportunities for Wales from future onshore wind developments RenewableUK ( 2013 ) Onshore Wind: Direct & wider economic impacts RenewableUK ( 2012 ) Community Commitment: The benefits of onshore wind RenewableUK ( 2011 ) Planning Policy Wales: Edition 5 Welsh Assembly Government ( 2012 ) Investigation into the potential impact of wind farms on tourism in Wales NFO World Group ( 2003 ) The Economic Impacts of wind farms on Scottish Tourism Moffat Centre 2008 ) Economic Impacts of Tourism Stynes D ( 2001 ) The Ontario Tourism Regional Economic Impact Model (TRIEM) Centre for Spatial Economics ( 2008 ) Assessing the Economic Impact of Wind Farms on Tourism in Scotland: GIS Riddington (2010) ) ( Deliverables Understand the size of the tourism industry in areas of current and potential wind farm development, by looking at: Stakeholder Mapping Market Analysis tools Determine the economic impact of proposed developments on tourism – using benefits and dis -benefits, by looking at: PEST Analysis Cost Benefit Analysis (Focusing on economic benefits and dis benefits) Determine how wind farms may enable tourism activity, by looking at: Input-Output Analysis (Focusing on the Multiplier Effect) SWOT Summary ) ( Client Requirements To Undertake a study to estimate the economic impact on the Welsh tourism industry from on shore wind farms and any of its associated infrastructure. This study shall strengthen the projects potential to : Increase Tourism activity in Wales Increase economic activity in the tourism sector in Wales Increase employment from wind farm developments Identify the adv antages and disadvantages of the s e project s on the tourism sector )