1 page memo

You are to write a one-page, typed homework assignment. The font should be no smaller than 12-point. Please take the perspective of a senior marketing manager making marketing recommendations to upper management (CEO, CFO, CMO, etc.). The memo should not be a rehash of the facts of the case, but rather a summary of your recommendations for how the company should move forward, and the supporting rationale. These memos should be well written and professionally presented. Please use the following format:

Key Issue/Issues (concise statement)

1-

2-

Recommendations (to address the issue/s)

1.

2.

3. (or however many you think are appropriate)

Rationale (to support your recommendations)

1.

2.

3. (support for each recommendation)

Example:

Key Issue/Issues:

1- Lack of Online Presence and Social Media

2- Outdated Product Portfolio

Recommendations:

1- Create a more user-friendly website

· Include company history

· Sell family packs of most popular products online

· Highlight freshness and convenience

· Include games/giveaways

2-

A. Get rid of poor selling products, open up budget for new products

B. Create a small staff devoted to experimenting with new potential products

C. Provide samples for customers that order online

Rationale (to support your recommendations)

1-

· Website allows for easier navigation, longer visits, and returning visitors

· Educates consumers on CFI history, ownership model, employment culture

· Introduces online market with established, popular products

· Game/giveaways bring younger visitors

2-

· Experimenting on a small scale prevents a failed product launch

· Capitalizing and promoting “family-owned” feel through consumer engagement and personalized service

· Follow up survey brings more visitors to company website