Presentation due is in 2 hrs
Loola22
ExampleforMGT-490-A_Lexus.pptx
ModaFied is an adaptive apparel brand focused on creating workwear that is fashion-forward as well as functional. We design clothing with individuals who experience disabilities in mind, with discreet features that increase comfort and mobility, thus bolstering feelings of independence.
The customer we design for may find it challenging to dress due to physical limitations or have sensory processing issues that subject them to a heightened sensitivity to uncomfortable fabrics, tags, seams, or tight clothing.
We aim for professional, durable, accessible, and comfortable!
First paragraph - Roya
Second - Rebecca
Third- Joseph
Mission
Creating essential, fashionable, comfortable and practical clothing to individuals struggling with physical or mental disabilities to empower them in their professional endeavors.
Vision
Become the world’s number-one all inclusive fashion brand, redefining what fashion and practicality mean. Empowering the globe.
ModaFied holds a commitment to the environment, and we exemplify this by using as much recycled material as possible.
Mission: Joseph
Vision: Rebecca
*while researching I stumbled upon an interview between an individual named Thomas and a brand, he goes on to state;
lacking professional clothing
Impactful statement --shaped and shifted our brand model and solidified who are target market is.
As ModaFied’s target demographic includes individuals between the ages of 18 and 35, our Marketing Strategy will focus on a digital, social media-centered approach.
The majority of the costs associated with this approach will be allocated towards influencer partnerships and employing a brand social media manager.
Rebecca Deakin
Marketing Mix
Rebecca
Joseph
Magnetic button snaps along this seam
Soft-to-the-touch, moisture-wicking, stretchy MicroModal and Cotton/Bamboo blend fabrics
Tagless design with minimized seams
Magnetic “snap” closures hidden under decoy buttons
Concealed magnetic buttons under arm and on tops of shoulders for easy removal, port access, etc.
Extra room in shoulder area through raglan-sleeve design
Elastic waistbands with magnetic button closures
Designs in line with on-trend styles
Rebecca presents
ModaFied will initially carry:
One Mens button down dress shirt
One Women’s button down dress shirt
One pair of Men’s dress pants
One pair of Women’s dress pants
The next product line extension from ModaFied will include:
One Women’s skirt
One Women’s blouse
One Men’s blazer
One Men’s magnetic tie
One Men’s undershirt
Will expand to more apparel, shoes, hats, jewelry in the future..
Roya Presents
What we would like to see for the future of Modafied is an expansion of
Joseph presents
David presents
David Presents
David Presents
Clothing textiles made from organic materials
Packages made of recycled material
Minimal packing/packaging materials
Company is committed to donating a percentage of sales money to various foundations that help people who are struggling with physical or mental health issues:
Anxiety and Depression Association of America
Autism NOW
Foundation For Physical Therapy Research
CARD
