Human Resource Essay
I. Problem/Opportunity Statement and Implement the Practice
The opportunity I will address is the use of Social media in recruiting employees at Marriott International. The use of social media to recruit employees will save the cost and the time used in recruiting employees at Marriott International.
The initiative's goal is to ensure that the company harnesses its social media presence to shorten the hiring process and employ highly qualified employees. Social media is continuously advancing, and a lot of people have joined social media. That will ensure that job opportunities reach a wide population range.
Implement the Practice
|
Aspect |
Describe the aspect of the proposed HR idea in actual practice |
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Social media presence |
Since the company has social media accounts, the audience the company can reach will identify whether it is a good platform for recruitment. |
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Advertising |
After opening its social media accounts, the company should advertise vacant employee positions. |
|
Application |
The interested candidates will apply for the advertised positions and upload their testimonials. |
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Evaluation |
The applications that have been made should be vetted to verify that they meet the necessary requirements. |
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Skills Tests |
The shortlisted candidates should do an online aptitude test to verify the skills that they possess. |
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Employment |
After the test, the company should decide on the employees to employees depending on their performance. |
II. Sell Your Idea: Support Organization’s Strategy & Cost-Benefit Assessment
The audience of the company's social media accounts will be evaluated. The extent of the audience will be used to determine the social media platform's suitability as a recruitment tool. Since the company's social media presence is high, with an average of 1.2 million followers, it can be used as an effective recruitment platform.
|
Cost |
Assumption |
Calculations |
Projected Costs |
|
Website security costs |
Using the average maintenance and security costs per week for two weeks used in evaluation and tests |
$1500*2 weeks |
$3000 |
|
Staff time lost |
Cost for three employees that evaluate the applications for 8 hours for 2 weeks |
$14.49 * 8* 14*3 |
$4868.64 |
|
Training costs |
The training costs for the employed employees for 3 hours during their first day. It also includes the payments made to the trainers |
$10,000 |
$10,000 |
|
Miscellaneous costs |
The emergency costs or unplanned costs that may be incurred |
$500 |
$500 |
|
Total costs |
The costs incurred in a single recruiting process |
3000 + 4868.64+ 10000+ 500 |
$18,368.64 |
|
Benefits |
Assumption |
Calculation |
Projected Benefits |
|
Staff time saved |
Through social media recruiting, a lot of time is saved that would have been used in conducting the interviews. A panel of 10 people conducts interviews for 8hrs for 2 days |
$20*2*8*10 |
$3200 |
|
Recruitment of employees with higher quality skills. |
It is assumed that the employees will bring in more value. In this case assume that the employees will bring i 0.01% more value |
0.01/100*387million (2019 net profit) |
$38,700 |
|
Total Benefits |
The total benefits that the company will have when they adopt social media recruiting |
38700 + 3200 |
$41900 |
|
Net Benefits |
It represents the total benefits less the total costs |
41900- 18,368.64 |
$23,531.36 |
III. Organizational development/change
|
Who |
Determine Consequences |
Effectively communicate. |
|
Department managers |
Some people in the managerial skills may prefer the normal recruitment process so that they may earn allowances. |
Social media recruitment will save time and also the costs that will be incurred in recruitment. Such funds may be invested in other fruitful projects. |
|
Department employees |
Some employees may not be willing to work with the newly recruited employees as they may pose a threat as they may be highly qualified. |
It will promote teamwork among the employees, thus resulting in a better working environment. |
|
Others impacted Customers |
It will impact the customers positively due to the recruitment of highly qualified employees |
Since the employees have all the required skills and knowledge, they will contribute to customer satisfaction. |
IV. Feedback/Evaluation
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Positive change |
Show HR practice is the source of the change |
|
The net profits in the departments that new employees were employed should be evaluated to identify whether there is an increment. |
Due to the recruitment of highly skilled employees, they may have resulted in an increase in net earnings |
|
The recruitment budget should be evaluated and analyzed for any changes in the costs incurred. |
Social media recruitment may lead to any reduced costs identified in the budget. That may be associated with the lower costs incurred in social media recruiting. |
References
Buettner, R., & Timm, I. J. (2018). An Innovative Social Media Recruiting Framework for Human Resource Consulting. In Digital Transformation of the Consulting Industry (pp. 415-425). Springer, Cham.
Marriott International, Inc. Hourly pay. (n.d.). PayScale - Salary Comparison, Salary Survey, Search Wages. https://www.payscale.com/research/US/Employer=Marriott_International%2C_Inc./Hourly_Rate
Marriott International reports third quarter 2019 results. (2019, November 4). Marriott International Newscenter (US). https://news.marriott.com/news/2019/11/04/marriott-international-reports-third-quarter-2019-results