Week 1 Discussion
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Examplecompany.docx
To help you get started with Week 1 Discussion
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1. Company name
Choose a name that is unique, easy to remember, and it is representative for the non-alcoholic beverage you are focusing on or has a specific meaning. You will also explain the significance of the chosen name (what does it mean)
2. Product
Your product must be a non-alcoholic beverage (water, energy drink, soda, tea, smoothie, etc.) just make sure you are bringing something new to the market and something that fills a gap in the current product offerings. You will clarify what your product is, the key ingredients, and how many flavors you will offer.
3. Mission statement
The mission statement should be a cohesive statement, clarifying who you are, what you do (what needs are you fulfilling) and why you are in business (purpose). It should not exceed 3 sentences and must be in quotation marks. See the attached example- Mission statement for Trader Joe’s Grocery store. In Assignment 1 you will also explain the components of your mission.
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Example
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“Life-Matic”
My company name is “Life-Matic!” Our focus is to create simple, unique, and replenishing smoothies for energetic and non-energetic individuals that may enhance one’s capability. Life is a quality that distinguishes vital and functional beings from deceased and unliving organisms. In addition, the suffix “matic” simply means willing or willful. Therefore, our company is driven to not only create smoothies that replenish the mind and body of each consumer but also create a personal inscriptive dialogue on each beverage that certifies an exhilarating Life-Matic experience for all whom consume the refreshing elements of our products.
Product
Berry-Tasti
Berry-Tasti is a simple, unique, and replenishing beverage that elaborates on what our company stands for! This beverage is a smoothie and it is available in two different flavors. Both flavors include 4 “Life-Matic” ingredients that exhilarates and replenishes the consumers mind and body. The ingredients that are included in this signature beverage are blueberries or raspberries, organic oats, honey or cinnamon, and water. Despite Berry-Tasti having only 4 natural ingredients making up its texture, it is a simple, tasty, and replenishing beverage that satisfies a consumer’s unhealthy urges for processed sugars and carbs. This beverage is much more affordable, in comparison to our competitor Smoothie King’s “Berry Slim.”
Mission
“Create smoothie products that are supportive to the short-term and long-term health of every living customer and provide each product with essential organic ingredients that are unadulterated and fresh, every day. This ensures that every encounter our customers have with our products, will establish a relationship of trust and Life-Matic healthy capabilities.”
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ANDREA BANTO INSTRUCTOR MANAGER
RE: Week 1 Discussion
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Eric,
Thank you for posting early! Fun company name! Nice job describing your business and what makes you unique. Nice work with the mission statement. I would suggest adjusting the last sentence to include your values.
Keep up the good work!
Dr. B
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