MKT 376

To: James Lee Burke, Noted Coastline Expert From: Fargon Trulleo, Brilliant DePaul Student Date: June 30, 2020 Re: Finding best Florida beaches

This market analysis shows you a distinct product attribute set clearly positioning Florida beaches. Visiting Florida beaches The product analyzed is daytime visits to Florida coast line beaches. The purpose is recreational use. l Sun l Sand l Surf

l Swimming l Beach games l Snorkeling

Target Consumer Profile Demographics The target consumer is: l Midwest residence l 18 to 34 years old l Some college education Purchase Motivation The target consumer’s motivation to consume is: l Take reward for hard work l Express youthful vitality to peer group members

Table One

Florida Beach Analysis

Competitors Sand Quality Length (miles) Reef (yrds)

Fort Lauderdale Golden large grain 7 150

Daytona Beach Hard packed small grain 3 None

St. George Island White fine grain 1 75

St. Petersburg White fine grain 2 None

Recommendation Ft. Lauderdale has golden sand, long beach front (7 mi.), and a close reef (150 yds.). The vacationer will receive ample reward. They will enjoy optimal opportunities to celebrate their youth.