Strategic Management 3 : Operating Technology and Management Plan

Assignment 3

Operation, Technology, and Management Plan

Name Student

BUS 599 – Strategic Management

University

Professor

Date

Operations plan

The Frank Beverage Group has an operational strategy that offers detailed information to achieve the specific objectives of the healthy beverage. The mission statement of the organization focuses on the NAB beverage distributor of choice by surpassing the expectations of the consumers, suppliers, and workforce. The company will strategically establish reliable measures to provide healthy drinks for customers. The operation plan will direct the way to expand business by focusing on facilities, production, inventory control, supply and distribution, customer service, and financial control.

The Frank Beverage Group will firstly start with necessary production machineries like the NAB mixer beverage filling machines and the Accutek AccuSnap capper bottling machines. Those machines inherit from Melinda’s uncle, including two of the NAB mixer beverage filling machines and two of the Accutek AccuSnap capper bottling machines. In addition, the company also acquired four used panel vans, three computers (Apple macintosh), and graphic software for starting the business from inheritance. There are some leased equipments such as labeling machinery and printers, which cost by monthly payment. The equipments will facilitate the operation plan by rinsing, filling, capping, and labeling the products. The processing will convert the raw materials from the first step to be the advanced product as no sugar added juice can.

The company has an intentionally plan to make a high-quality product for the customer's satisfaction. The strength of the organization is the product, which is unique for no sugar added lemonade-mango juice with an ingredient label attached. In contrast, the weakness may occur because the maintenance of specialized product’s quality spends high costs from production and labor. For the opportunities, the company will stay abreast of new developments in the industry by developing all flavors available of no sugar added juices. Even the threat is mainly from the high competition, keeping consumer loyalty will maintain the company’s sales and revenue.

The Frank Beverage Group will build the personnel team and employ the experienced employees to handle large-scale productions. However, the main challenge will be the high costs, but the quality management will ensure that the products meet the customers’ expectations and concerns, which will be the competitive advantage in the Frank Beverage Group Company.

Technology plan

The Frank Beverage Group will install the software to facilitate the management, production and inventory progress, so the company decides to hire a part-time computer expert to monitor and control the software. The processing of inventory managing becomes much easier, and the company could have more opportunities in competitive advantage by using an effective information system (Coelho Jones & Ramos da Silva, 2013). The company will use the software in managing inventory, and the graphic software, which values $750 acquired from inheritance, and. Additionally, for the first set, the company uses the hardware which are computers in Apple Macintosh. All three computers will be installed the software to utilize the process of production and assist in the marketing of the product. The company will also install cloud computing that will aid in storage and backup the data of clients and organizations. In the part of the distribution, the logistics software system is necessary for recording and data management. The software devices assist the organization in the transportation tracks, which utilize on tracking the transportation process and ensure the delivery of goods doesn’t delay to customers.

The telecommunication systems will be critical for the business which apply for both internal and external. There are diverse ways to communicate with the public, yet the necessary telecommunication to incorporate social media platforms are the internet and phones. Additionally, the company’s computers will be connected to surveillance cameras that will watch the location of employee and production at particular time.

Management and Organization

Personnel management is the part that gathers a potential deal of attention for improving efficiency and effectiveness (Klingner, Nalbandian, & Llorens, 2010). The organization will employ production and operation management, which is the science-combination of techniques and systems – that assure production of goods and services at the right time, in the right quantities and quality with the minimum cost within the shortest possible time (Academia, 2019). Therefore, the Frank Beverage Group will employ three members of the production segment who will supervise the production and operations management. Additionally, there are one of part-time computer expert who will ensure that the company operates the right technological approaches and techniques, and one of marketing member who will bring the production to meet the customers’ expectations and concerns. They all should have at least three years of working experience in their respective fields before being hired by the company. The plan is to ensure that the organization has the cooperation and responsibility of each element to achieve the objectives.

The Frank Beverage Group’s board of directors and advisors includes the CEO of the company, who will incorporate instructions to the employees and ensure that the activities are directed in the right ways to reach the organization's goals. Choosing a member of the director board should make a decision carefully because they have the legal responsibilities and authority in the company (Abrams, 2014). Besides, there is a consultant, Mary Cates, JD, who will assist in the initial planning for the company. Hiring consultants can provide specific knowledge of high qualified individuals and enhance the image of the company. (Abrams, 2014).

The management structure and style is the key to set up business strategies. The human resources are valuable resources like other resources, such as equipment and materials, so it is important to cooperate with employees and ensure to not wasting them (Abrams, 2014). The management will communicate with the employees to listen to the employees’ views, and share the organization's information to attain the organization’s goal in the stipulated time.

Management hierarchy

The above flow chart shows how supervising the employees and allocating work functions. The hierarchy of management includes the top management, the production and operations management, IT technologies expert, and marketing manager. Respectively, the production and operations management has the production line foreman who will advise the company developing a plan to get the production line going and organizing the planning committee, the projection line workforce, and the maintenance workforce. Also, there is a consultant who will research and provide specific knowledge of highly qualified individuals for company planning.

Ethical and Social Responsibility

Even though the Frank Beverage Group focuses on employment which is about qualification, age, experience, and professional, the company also considers the ethical and social responsibilities. For a new company, an ethical standard doesn’t have to be complicated but set out clear guidelines on certain issues. To start being a good corporate citizen, the company will act ethically, be responsible and honest in all dealings including customers and suppliers. Also, the company will treat the employees fairly with respect and plan to participate in the community (Abrams, 2014). The Frank Beverage Group’s social responsibility plans are creating multiple social events such as sporting activities, and also including hospital visits and community-based health program.

There are various health issues associated with the Frank Beverage Group, so the company will focus on natural products obtained from fresh fruits and avoid high sugar levels added. Moreover, manufacturers face issues about determining and maximizing the shelf life of products, and shelf-life determination is a necessary requirement to provide safe, quality food products to consumers (Zweep, 2018). To address this concern, the company will project on beverage shelve-life because using preservatives in natural beverages may harm human’s health. Also, the company will advertise on showing the label of all the ingredients on the container’s beverage, so this will enable consumers to acknowledge and make the decision.

References

Abrams, R. (2014). Successful business plan: Secrets & Strategies (6th ed.). Palo Alto, CA:

Planning Shop.