Need By Sunday at 830pm Assignment 2: Client Marketing Plan Outline (Portfolio Competency)

Assignment 2: Digital Marketing Plan Outline Entertainment Business Project and Portfolio IV

Example Work The below example is for a fictitious company called “YouthEx”, an online youth sports equipment retailer. The pretend scenario is that they want a company-wide digital marketing plan for their YouthEx branded sporting equipment. Notice how each section has been carefully thought out and planned according to the specific nature of the business in question. YouthEx 1.0 Executive Summary 2.0 Situation Analysis

2.1 Company Overview 2.2 SWOT Analysis 2.3 Manufacturing Partners 2.4 Supply Partners

3.0 Competitive Analysis 3.1 Market Overview 3.2 Market Segments 3.3 Direct and Indirect Competition

4.0 Objectives 5.0 Social Media Strategy

5.1 Facebook 5.1.1 Forums using Page Group 5.1.2 Facebook Page Shop 5.1.3 Coaching Tips on Facebook Live

5.2 Twitter 5.2.1 Daily Product Tweets 5.2.2 Blog Promotion Tweets 5.2.3 Engagement Plan 5.2.4 Follow Back Plan

5.3 YouTube 5.3.1 Weekly Product Reviews 5.3.2 Coaching Tips on YouTube LIve

5.4 Website 5.4.1 Weekly Blog Post(s) 5.4.2 Embedded YouTube Videos 5.4.3 Sweepstakes Entry Form

6.0 Advertising 6.1 Facebook Ads

6.1.1 Engagement Ads 6.1.2 Click-through Ads

6.2 Google Ads 6.2.1 Website Ads 6.2.2 Mobile Ads 6.2.3 Video Ads

7.0 References 8.0 Appendices

Differentiates manufacturing or own branded equipment and

selling other brands.

Promotes Competitors (and parts of Climate, both from the 5Cs) into its own section. Important because they’ll be competing directly against

their suppliers.

Clearly indicates what tools among the many are to be

used: Live, Posts, Groups, etc.

Provides information on what strategy should be used and how to tactically implement.

Provides specifics on what the content is to be created and

utilized.

Instructor Notes

The plan integrates tactics and actions directly into the

strategy sections: Social Media Strategy and Advertising.

Plan concludes with References and Appendices, as required.