Strategic Management 2
TonKung
Example2ExMarketingBudget.xlsMktBudj
| Marketing Budget | 2019-2020 | |||||||||||||
| October | November | December | January | February | March | June | July | August | September | October | November | TOTAL | ||
| Professional Assistance | ||||||||||||||
| Marketing/PR Consultants | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Advertising Agencies | $300 | $300 | $300 | $300 | $300 | $300 | $0 | $0 | $0 | $0 | $0 | $0 | $1,800 | |
| Social Media Specialists | $400 | $400 | $400 | $400 | $400 | $400 | $0 | $0 | $0 | $0 | $0 | $0 | $2,400 | |
| SEO Specialist | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Graphic/Web Design | $300 | $0 | $0 | $300 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $600 | |
| Brochures/Leaflets/Flyers | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Signs/Billboards | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Merchandising Displays | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Sampling/Premiums | $500 | $500 | $500 | $500 | $500 | $500 | $0 | $0 | $0 | $0 | $0 | $0 | $3,000 | |
| Media Advertising | ||||||||||||||
| Print (newspaper, etc.) | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Television and Radio | $500 | $500 | $500 | $500 | $500 | $500 | $0 | $0 | $0 | $0 | $0 | $0 | $3,000 | |
| Online | $600 | $600 | $600 | $600 | $600 | $600 | $0 | $0 | $0 | $0 | $0 | $0 | $3,600 | |
| Other Media | $400 | $400 | $400 | $400 | $400 | $400 | $0 | $0 | $0 | $0 | $0 | $0 | $2,400 | |
| Phone Directories | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Advertising Specialties | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Direct Mail | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Website | ||||||||||||||
| Development/Programming | $300 | $300 | $300 | $300 | $300 | $300 | $0 | $0 | $0 | $0 | $0 | $0 | $1,800 | |
| Maintenance and Hosting | $300 | $300 | $300 | $300 | $300 | $300 | $0 | $0 | $0 | $0 | $0 | $0 | $1,800 | |
| Trade Shows | ||||||||||||||
| Fees and Setup | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Travel/Shipping | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Exhibits/Signs | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Public Relations/Materials | $500 | $500 | $500 | $500 | $500 | $500 | $0 | $0 | $0 | $0 | $0 | $0 | $3,000 | |
| Informal Marketing / Networking | ||||||||||||||
| Memberships/Meetings | $200 | $200 | $200 | $200 | $200 | $200 | $0 | $0 | $0 | $0 | $0 | $0 | $1,200 | |
| Entertainment | $200 | $200 | $200 | $200 | $200 | $200 | $0 | $0 | $0 | $0 | $0 | $0 | $1,200 | |
| Other | $300 | $300 | $300 | $300 | $300 | $300 | $0 | $0 | $0 | $0 | $0 | $0 | $1,800 | |
| GRAND TOTAL COSTS | $4,800 | $4,500 | $4,500 | $4,800 | $4,500 | $4,500 | $0 | $0 | $0 | $0 | $0 | $0 | $27,600 |
For information about this worksheet, see Chapter 10, "Marketing Plan & Sales Strategy" in Successful Business Plan: Secrets & Strategies
Includes AdWords, banner ads, social media ads, etc.
