marketing culture

Brighton Gin Export Plan by Yoann Collaud

Submission date: 16-Jan-2020 08:21PM (UTC+0000) Submission ID: 118519420 File name: Brighton_Gin_-_Export_Plan.docx (364.42K) Word count: 3975 Character count: 25691

A guide?! Nice touch

This looks stylish but I was advised to have table of content on a separate page

Excellent work here but you need to reference this

Good link

Good justification

Really good links to Brighton gin's USP, well done

1

2

3

Good

But you forgot to mention the source

Lo ve

ly

4

Really good

5

Good use of academic sources to justify your entry mode

Great stuff

6

Lovely

Really interesting well justified suggestions

Music to my ears

Conclusion?

Very good

Excellent

7

Great work

FINAL GRADE

92/100 Brighton Gin Export Plan GRADEMARK REPORT

GENERAL COMMENTS

Instructor

Dear Yoann,

thank you very much for your submission. It was a pleasure to read. It is an exemplary guide to selecting an export market. I would like to thank you for the effort you have put in in completing this assignment, I will be presenting it to Cathy as one of the best submissions. Please read my in text and summary comments on how you could have (if it is possible) improved your work.

And understanding of relevant secondary data from a range of sources, appropriately referenced (28/ 30). You have presented a well supported plan both in terms of secondary industry data and supporting theories. One of the areas you could have improved is linked market entry decisions to Ansoff strategy. Additionally your introduction lacked references to sources, having the references in this section would have pushed your mark to 30.

Demonstration of understanding of international marketing strategic decisions and the process of identifying and selecting potential export markets (30/30). Unquestionably you have managed to produce one of the best methodologies for country selection and market screening. All you methodological choices were well researched and well justified. There is nothing to improve in this section.

Rationale for your choice of market entry strategy (25/30). You have demonstrated a very good understanding and justification of direct export strategy, you have linked it to Brighton Gin resources. I particularly liked your price estimation and competitor analysis. You have taken this part of assignment to a really high level. However, I felt that your segmentation and target market justification were a little bit on the

weak side. Therefore, what you could have done to improve your grade in this section is to perhaps conduct more specific analysis of target audience and market potential, by looking at population size, disposable income, may be going as far as estimating potential profits Brighton Gin could make. You also could have linked the export strategy with Ansoff matrix.

Quality of written communication in terms of use of English, relevance, report structure and flow. Referencing (9/10). Really well written and very nice presented, with very few niggles of contractions and no gaps between words.

Once again thank you for an excellent submission, you have done yourself and me proud. I would like to seek your permission to use your report as an example for next year students. NL

Second Marker This was an exceptional report for a Level 6 student. It fully and very closely satisfies the requirements of the Assignment Brief. It is very well presented and written in a very professional and mature style. There was tremendous coherence about the way the report developed an argument and justified its final position. What was also highly impressive was the background and application of academic references which was evidence of wide, supporting reading. My only comment is that, perhaps, as the first marker alludes to with Pricing, the report could have been very slightly more marketing-orientated and incorporated more marketing terminology within the explanation. This, however, is a very minor point. Mark approved

PAGE 1

Text Comment. A guide?! Nice touch

Text Comment. This looks stylish but I was advised to have table of content on a separate page

PAGE 2

Text Comment. Excellent work here but you need to reference this

Text Comment. Good link

Text Comment. Good justification

PAGE 3

Text Comment. Really good links to Brighton gin's USP, well done

PAGE 4

Comment 1

I was advised to work on the structure of this sentence and change to: to fit the requirements of this report the following adjustments were made to Murandyan's methodology

Comment 2

Make sure that you make a clear link to the definition of indulgence in your appendix

Comment 3

Cut down on the use of indeed as a linking word

Text Comment. Good

PAGE 5

Text Comment. But you forgot to mention the source

PAGE 6

PAGE 7

Text Comment. Lovely

PAGE 8

Comment 4 Gap between words

PAGE 9

Text Comment. Really good

Comment 5

Avoid contractions in writing the academic purposes

Text Comment. Good use of academic sources to justify your entry mode

Text Comment. Great stuff

Comment 6

Would be good if you have made a link back to Ansoff matrix in here

Text Comment. Lovely

PAGE 10

Text Comment. Really interesting well justified suggestions

Text Comment. Music to my ears

PAGE 11

Text Comment. Conclusion?

PAGE 12

PAGE 13

Text Comment. Very good

PAGE 14

PAGE 15

PAGE 16

Text Comment. Excellent

Comment 7 Do you need to provide a definition for this?

PAGE 17

Text Comment. Great work