Marketing Plan & Sales Strategy and Marketing Budget

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Sheet1

Marketing Budget
Author: For information about this worksheet, see Chapter 10, "Marketing Plan & Sales Strategy" in Successful Business Plan: Secrets & Strategies		 2016 2017 2018 2019 2020
September October November December January February March April May June July August TOTAL September October November December January February March April May June July August TOTAL 1st Quarter 2nd Quarter 3rd Quarter 4th Quarter TOTAL 1st Quarter 2nd Quarter 3rd Quarter 4th Quarter TOTAL
Professional Assistance
Marketing/PR Consultants $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $4,800 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $4,800 $1,200 $1,200 $1,200 $1,200 $4,800 $1,200 $1,200 $1,200 $1,200 $4,800 $4,800
Advertising Agencies $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $2,400 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $1,200 $300 $300 $300 $300 $1,200 $300 $300 $300 $300 $1,200 $1,200
Social Media Specialists $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $3,600 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $3,600 $900 $900 $900 $900 $3,600 $900 $900 $900 $900 $3,600 $3,600
SEO Specialist $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $3,600 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $3,600 $900 $900 $900 $900 $3,600 $900 $900 $900 $900 $3,600 $3,600
Graphic/Web Design $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $1,800 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $1,800 $450 $450 $450 $450 $1,800 $450 $450 $450 $450 $1,800 $1,800
Brochures/Leaflets/Flyers $175 $175 $175 $175 $175 $175 $175 $175 $175 $175 $175 $175 $2,100 $175 $175 $175 $175 $175 $175 $175 $175 $175 $175 $175 $175 $2,100 $525 $525 $525 $525 $2,100 $525 $525 $525 $525 $2,100 $2,100
Signs/Billboards $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $1,200 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $1,200 $300 $300 $300 $300 $1,200 $300 $300 $300 $300 $1,200 $1,200
Merchandising Displays $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $600 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $600 $150 $150 $150 $150 $600 $150 $150 $150 $150 $600 $600
Sampling/Premiums $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $1,800 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $1,800 $450 $450 $450 $450 $1,800 $450 $450 $450 $450 $1,800 $1,800
Media Advertising
Print (newspaper, etc.) $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $1,200 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $1,200 $300 $300 $300 $300 $1,200 $300 $300 $300 $300 $1,200 $1,200
Television and Radio $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Online
Author: Includes AdWords, banner ads, social media ads, etc.
Author: For information about this worksheet, see Chapter 10, "Marketing Plan & Sales Strategy" in Successful Business Plan: Secrets & Strategies		 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $2,400 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $2,400 $600 $600 $600 $600 $2,400 $600 $600 $600 $600 $2,400 $2,400
Other Media $75 $75 $75 $75 $75 $75 $75 $75 $75 $75 $75 $75 $900 $75 $75 $75 $75 $75 $75 $75 $75 $75 $75 $75 $75 $900 $225 $225 $225 $225 $900 $225 $225 $225 $225 $900 $900
Phone Directories $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $1,200 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $1,200 $300 $300 $300 $300 $1,200 $300 $300 $300 $300 $1,200 $1,200
Advertising Specialties $125 $125 $125 $125 $125 $125 $125 $125 $125 $125 $125 $125 $1,500 $125 $125 $125 $125 $125 $125 $125 $125 $125 $125 $125 $125 $1,500 $375 $375 $375 $375 $1,500 $375 $375 $375 $375 $1,500 $1,500
Direct Mail $120 $120 $120 $120 $120 $120 $120 $120 $120 $120 $120 $120 $1,440 $120 $120 $120 $120 $120 $120 $120 $120 $120 $120 $120 $120 $1,440 $360 $360 $360 $360 $1,440 $360 $360 $360 $360 $1,440 $1,440
Website
Development/Programming $500 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $2,700 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $2,400 $600 $600 $600 $600 $2,400 $600 $600 $600 $600 $2,400 $2,400
Maintenance and Hosting $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $1,200 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $1,200 $300 $300 $300 $300 $1,200 $300 $300 $300 $300 $1,200 $1,200
Trade Shows
Fees and Setup $300 $300 $100 $100 $100 $100 $200 $200 $300 $300 $300 $300 $2,600 $300 $300 $100 $100 $100 $100 $200 $200 $300 $300 $300 $300 $2,600 $900 $900 $900 $900 $3,600 $900 $900 $900 $900 $3,600 $3,600
Travel/Shipping $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $1,200 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $1,200 $300 $300 $300 $300 $1,200 $300 $300 $300 $300 $1,200 $1,200
Exhibits/Signs $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Public Relations/Materials $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Informal Marketing / Networking
Memberships/Meetings $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Entertainment $200 $200 $75 $75 $75 $75 $75 $125 $200 $200 $200 $200 $1,700 $200 $200 $75 $75 $75 $75 $75 $125 $200 $200 $200 $200 $1,700 $600 $600 $600 $600 $2,400 $600 $600 $600 $600 $2,400 $2,400
Other $75 $75 $75 $75 $75 $75 $75 $75 $75 $75 $75 $75 $900 $75 $75 $75 $75 $75 $75 $75 $75 $75 $75 $75 $75 $900 $225 $225 $225 $225 $900 $225 $225 $225 $225 $900 $900
GRAND TOTAL COSTS $3,820 $3,520 $3,195 $3,195 $3,195 $3,195 $3,295 $3,345 $3,520 $3,520 $3,520 $3,520 $40,840 $3,420 $3,420 $3,095 $3,095 $3,095 $3,095 $3,195 $3,245 $3,420 $3,420 $3,420 $3,420 $39,340 $10,260 $10,260 $10,260 $10,260 $41,040 $10,260 $10,260 $10,260 $10,260 $41,040 $41,040