Business Plan Report 2023 by
Amadea Christina (P2759826)
Fashion Business
(Entrepreneurship) .pdf
by Amadea Christina
Submission date: 05-Apr-2023 01:58PM (UTC+0100)
Submission ID: 201503777
File name:
Business_Plan_Report_2023_by_Amadea_Christina_P2759826_Fashion_Business_Entrepreneurship_.pdf
(3.05M)
Word count: 7849
Character count: 52410
The Contents page has been formatted using MS Word Auto contents feature
The figure reference list is formatted in the Harvard style and the alignment is neat
There is a reference list included with all the research sources
AS 1
Very clear vision statement - where the business wants to be in the future
Extended vision statement is a more detailed view of where the business wants to be over the next few years
AS 2
Mission statement is your WHY. Why the business exists
Give some background into the company
This is where you discuss the background to the 2 Directors and you point the reader to the appendices, which should contain both of your CVs.
Outline your previous experience, qualitfication, a little about you and your knowledge and expertise and your role in this business
It is a good idea to show where your business sits within the pyramid and also within a brand positioning matrix - this will also show who your direct competitors are
AS 3
Tell the reader the story behind your business name and why you have chosen it
Present the business logo and tell the reader about it - why you chose the font, colours etc. and what research you have done to test it with the consumers
AS 4
All figures have been referenced correctly using the Harvard style
It is always a good idea to present the brand colour palette as part of the brand identity - why have you chosen these colours, do they have any specific meaning?
Discuss the intellectual property of the brand (lecture and seminar with Fiona to follow)
It is a good idea to include an idea of what your product will look like using CAD or a sketch or a moodboard or images from Pinterest, WGSN or similar source. You do not have to be a designer but you do need to convey to the reader what your product will look like.
If this is a service based business, make sure to clearly show the journey of the customer and what you will offer them
AS 6
Whether your business idea is a product or whether it is service, it MUST have a clear USP. When you are describing your USP think about what would make an investor spend money investing in your business.
What is unique
What would make your product or service sell?
What makes you stand out from your competitors?
State what your route to market is. How will you get your offering to your customer?
This could be direct to consumer (D2C) via your website
It could be wholesaling through a third party
It could be mail-order
Or social commerce through Instagram, Facebook, Tik Tok
Or pop up stores, or physical retail stores. Or a combination of these.
This student has done a very good job of researching market information and citing these within the business plan using in-text citations which are correctly formed in the Harvard style
Provide a thorough SWOT analysis of your business and your product or service using researched evidence. Make sure your threats section contains macro economic forces and that there is a correlation between your weaknesses, and your opportunities.
Figures and tables need to be referenced correctly in the Harvard style. Follow this example
Provide a clear pricing strategy and pricing architecture, backed up by primary research
The feasibility analysis is where your report your primary research findings to show that your idea is feasible and that there are customers who are willing to buy your product or service
Discuss barriers to entry - what are they and evaluate how difficult these barriers might be
AS 9
This is where you bring in your secondary market research using Statista, Mintel, ONS, Experian, FAME, WARC, WGSN and any other suitable industry sources
Include a full customer profile including demographics, psychographics, expectations and an image of your customer(s)
Following on from the business introduction section at the beginning of the business plan, this is where you discuss your competitors, their offering, pricing and evaluate how much of a threat they are to you
Discuss how you will promote your business using different social media channels.
It is important to state how you will use each channel differently and NAME the influencers you will work with (if any).
This section needs to be visual, include imagery of any activities you will do and show what the influencers you will work with look like.
Show how you will launch your business - what channels and methods will you use and when will you launch it. Even better to provide a cost against this
If your business is product based, you need to discuss where this will be manufactured and why you have chosen this route. Include researched evidence about the benefits of sourcing within this country.
Include information about the fabric or material you have chosen, why you have chosen it, the features and benefits and include imagery and research about the fabric or material
Don’t forget about the packaging! Include research about the sustainable credentials
Always start with the start up costs of the business - this is to show how much money you will need to get the business up and running and where the money will be spent.
Make sure the use the template provided
The student has included a line graph showing the sales pattern which is excellent and very clear
Use the cash flow template and include a screenshot here but put the full version in a larger scale within the appendices
Clearly state how your business will be funded, how much funding you will need and why you have chosen this route for funding
What promotions, discounts and marketing down strategies will you employ, when and why?
Consider the retail calendar which is relevant to your market (Mother’s Day, Valentine’s Day, EID, Chinese new year etc)
Conclude the business plan with the key points. It is also a good idea to re-iterate how much funding you are looking to secure
References to be formatted alphabetically in the Harvard style (use cite them right)
Include screen shots of your primary research using social media and questionnaires
FINAL GRADE
80/100
Business Plan Report 2023 by Amadea Christina (P2759826)
Fashion Business (Entrepreneurship) .pdf
GRADEMARK REPORT
GENERAL COMMENTS
Instructor
AS
What you did well
You have made excellent use of CAD to create a
logo and garments that align with the aims of your
business. The service strategy is a great addition
to your plan, supporting your ideas in becoming a
viable business. You have identified which
materials you will use in detail, this is clear and
demonstrates you have knowledge in this area.
Costings are simple and clearly formatted in easy
to read graphs. Customer profile is also easy to
read with key points, making it clear as to whom
you are targeting your business. Informative
comparative shop.
Even better if
You could potentially move the detailed fabric
research into the appendices. But otherwise, an
excellent business plan, congratulations.
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Comment 1 (Abbie Swinfield)
A clear executive summary.
PAGE 8
Comment 2 (Abbie Swinfield)
A commendable mission statement.
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Comment 3 (Abbie Swinfield)
The chosen font and colour are appropriate to your business themes.
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Comment 4 (Abbie Swinfield)
This is a lovely, calm colour palette - very well chosen.
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Comment 5 (Abbie Swinfield)
Excellent use of CADs to show garment detailing / styling / colourways.
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Comment 6 (Abbie Swinfield)
Well considered garment outcomes.
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Comment 7 (Abbie Swinfield)
Its great that you have chosen specific eco-materials at this stage.
Comment 8 (Abbie Swinfield)
Well laid out and easy to read.
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Comment 9 (Abbie Swinfield)
This would be potentially appealing for an older market too.
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RUBRIC: FBUY2003 BUSINESS PLAN 2022
BUSINESS IDEA (20%)
EXCEPTIONAL
(100)
EXCEPTIONAL
(95)
FIRST EXCEPTIONAL
(90)
FIRST OUTSTANDING
(85)
FIRST OUTSTANDING
(80)
FIRST AUTHORITATIVE
(75)
FIRST AUTHORITATIVE
(70)
2: 1 THOROUGH
(65)
2:1 THOROUGH
(60)
2:2 EFFECTIVE
(55)
2.2 EFFECTIVE
(50)
3RD BASIC
(45)
3RD BASIC
(40)
FAIL INSUFFICIENT
(35)
FAIL INSUFFICIENT
(30)
FAIL INSUFFICIENT
(25)
FAIL INSIFFICIENT
(20)
80 / 100
80 / 100
Your ability to come up with a viable and commercial product or business idea as well as a well
research and justified pricing strategy which is relevant for your product or business idea
FAIL INSUFFICIENT
(15)
FAIL INSUFFICIENT
(10)
FAIL INSUFFICIENT
(5)
MARKETING (20%)
EXCEPTIONAL
(100)
EXCEPTIONAL
(95)
FIRST EXCEPTIONAL
(90)
FIRST OUTSTANDING
(85)
FIRST OUTSTANDING
(80)
FIRST AUTHORITATIVE
(75)
FIRST AUTHORITATIVE
(70)
2: 1 THOROUGH
(65)
2:1 THOROUGH
(60)
2:2 EFFECTIVE
(55)
2.2 EFFECTIVE
(50)
3RD BASIC
(45)
3RD BASIC
(40)
FAIL INSUFFICIENT
(35)
FAIL INSUFFICIENT
(30)
80 / 100
Your ability to devise an effective marketing and launch strategy for your product or business idea
FAIL INSUFFICIENT
(25)
FAIL INSIFFICIENT
(20)
FAIL INSUFFICIENT
(15)
FAIL INSUFFICIENT
(10)
FAIL INSUFFICIENT
(5)
FINANCE (20%)
EXCEPTIONAL
(100)
EXCEPTIONAL
(95)
FIRST EXCEPTIONAL
(90)
FIRST OUTSTANDING
(85)
FIRST OUTSTANDING
(80)
FIRST AUTHORITATIVE
(75)
FIRST AUTHORITATIVE
(70)
2: 1 THOROUGH
(65)
2:1 THOROUGH
(60)
2:2 EFFECTIVE
(55)
2.2 EFFECTIVE
(50)
3RD BASIC
(45)
3RD BASIC
80 / 100
Your ability to effectively communicate the costs and sales plan via the use of accurate spreadsheets
and sensible forecasts, derived from research and justified through decisions within the business plan.
(40)
FAIL INSUFFICIENT
(35)
FAIL INSUFFICIENT
(30)
FAIL INSUFFICIENT
(25)
FAIL INSIFFICIENT
(20)
FAIL INSUFFICIENT
(15)
FAIL INSUFFICIENT
(10)
FAIL INSUFFICIENT
(5)
SUSTAINABILIT (20%)
EXCEPTIONAL
(100)
EXCEPTIONAL
(95)
FIRST EXCEPTIONAL
(90)
FIRST OUTSTANDING
(85)
FIRST OUTSTANDING
(80)
FIRST AUTHORITATIVE
(75)
FIRST AUTHORITATIVE
(70)
2: 1 THOROUGH
(65)
2:1 THOROUGH
(60)
2:2 EFFECTIVE
(55)
80 / 100
Your ability to provide a sustainability strategy for your business or product and provide details on how
the product or business assets will be sourced.
2.2 EFFECTIVE
(50)
3RD BASIC
(45)
3RD BASIC
(40)
FAIL INSUFFICIENT
(35)
FAIL INSUFFICIENT
(30)
FAIL INSUFFICIENT
(25)
FAIL INSIFFICIENT
(20)
FAIL INSUFFICIENT
(15)
FAIL INSUFFICIENT
(10)
FAIL INSUFFICIENT
(5)
LAYOUT (20%)
EXCEPTIONAL
(100)
EXCEPTIONAL
(95)
FIRST EXCEPTIONAL
(90)
FIRST OUTSTANDING
(85)
FIRST OUTSTANDING
(80)
FIRST AUTHORITATIVE
(75)
FIRST AUTHORITATIVE
(70)
2: 1 THOROUGH
(65)
80 / 100
Professionalism or the business plan, layout, spelling, grammar and referencing.
2:1 THOROUGH
(60)
2:2 EFFECTIVE
(55)
2.2 EFFECTIVE
(50)
3RD BASIC
(45)
3RD BASIC
(40)
FAIL INSUFFICIENT
(35)
FAIL INSUFFICIENT
(30)
FAIL INSUFFICIENT
(25)
FAIL INSIFFICIENT
(20)
FAIL INSUFFICIENT
(15)
FAIL INSUFFICIENT
(10)
FAIL INSUFFICIENT
(5)
duty13
example.pdf
