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1, Albrecht, S., Breidahl, E., & Marty, A. (2018). Organizational resources, organizational engagement climate, and employee engagement. Career Development International, 23(1), 67-85. doi:10.1108/cdi-04-2017-0064

In this essay, the authors have proposed that six specific organizational resources are important to an organization in that positive impacts would be created.  There will be an organizational engagement climate and positive direct and indirect associations with employee engagement and job resources.

Therefore, it is seen that a climate that fosters organization engagement has a positive impact to the job resources and employee engagement.

2, Justin Dallaire. (2020). What’s behind Gap’s woes? Strategy. Retrieved from https://strategyonline.ca/2020/01/21/whats-behind-gaps-woes/

The author in this essay argues that GAP Inc. is becoming a middleman and that does not know which end of the market to play in. This has led to various issues being faced by GAP over recent years.

The author recommends that GAP should re-examine the value proposition for its individual banners and that redirect its investment into banners that have more potential for growth.

3, Hiroko Tabuchi. (2015). Gap Is Closing 175 Stores, Hoping for a Turnaround. New York Times. Retrieved from https://www.nytimes.com/2015/06/16/business/gap-to-close-175-stores-in-north-america.html

In this essay, the author argues that GAP Inc decided to close ¼ of its stores in North America as the company struggles to maintain in the market. This move will see most people lose jobs.

With the closure of 175 stores, GAP is seen to have struggled in keeping up with fashion trends and competition has also increased.

4, Reuters. (2014). Gap raises forecast; to open 40 stores in India. Fashion Network. Retrieved from https://ww.fashionnetwork.com/news/gap-raises-forecast-to-open-40-stores-in-india,424736.html

In this essay, the author argues that GAP Inc decided to open 40 stores in India, a move to expand in the emerging markets.

Additionally, this move by GAP was to reduce its overdependence in the North American market which generates more than ¾ of its sales.

5, Infiniti Research. (2018). Top challenges in the Fashion Retail Industry | Infiniti Research. Business Wire. Retrieved from https://www.businesswire.com/news/home/20180316005392/en/Top-challenges-in-the-Fashion-Retail-Industry-Infiniti-Research

 The author argues that the fashion industry is indecisive in nature. Thus, the owners of these brands find it difficult to thrive in the competitive industry.

Therefore, market intelligence is needed so that fashion companies can be able to ensure they can operate successfully in the fiercely competitive environment.

6, LEE FREDERIKSEN. (2021). Mergers and Acquisitions as Part of Your Growth Strategy. Hinge Marketing. Retrieved from https://hingemarketing.com/blog/story/mergers-and-acquisitions-as-part-of-your-growth-strategy

 The author in this essay argues that mergers and acquisitions help an organization become more competitive in the current market that it is operating on.

Thus, this approach has become a popular business strategy for companies which look to expand to new markets and acquiring new technologies and skills set.

7, MATHIAS VARGA. (2010). Analyzing the Austrian fashion industry according to Porter´s five forces. Retrieved from https://www.grin.com/document/153571#:~:text=Porter%20determines%20the%20attractiveness%20and,and%20Rivalry%20in%20the%20Industry

 The authors suggest that, in the fashion industry, there is fierce competition that needs to be taken seriously. Companies should device methods which will help them stay competitive for long.

The Porter’s five competitive models are, “Bargaining Power of Buyers, Bargaining Power of Suppliers, Threat of New Entrants, and Threat of Substitute Products and Rivalry in the Industry.”

8, Brad Smith. (2020). Fashion Marketing: Top 5 Strategies To Increase Conversions. Retrieved from https://adespresso.com/blog/fashion-marketing-strategies/

 Here, the author argues that the fashion business is on the rise and it is expected to grow by 15% in 2020 to 715 billion globally.

Therefore, fashion companies need to ensure that they personalize their customer’s experience, understand their audience, and use influencers to social proof the fashion market.

 

References

Albrecht, S., Breidahl, E., & Marty, A. (2018). Organizational resources, organizational engagement climate, and employee engagement. Career Development International, 23(1), 67-85. doi:10.1108/cdi-04-2017-0064

Brad Smith. (2020). Fashion Marketing: Top 5 Strategies To Increase Conversions. Retrieved from https://adespresso.com/blog/fashion-marketing-strategies/

Hiroko Tabuchi. (2015). Gap Is Closing 175 Stores, Hoping for a Turnaround. New York Times. Retrieved from https://www.nytimes.com/2015/06/16/business/gap-to-close-175-stores-in-north-america.html

Infiniti Research. (2018). Top challenges in the Fashion Retail Industry | Infiniti Research. Business Wire. Retrieved from https://www.businesswire.com/news/home/20180316005392/en/Top-challenges-in-the-Fashion-Retail-Industry-Infiniti-Research

Justin Dallaire. (2020). What’s behind Gap’s woes? Strategy. Retrieved from https://strategyonline.ca/2020/01/21/whats-behind-gaps-woes/

LEE FREDERIKSEN. (2021). Mergers and Acquisitions as Part of Your Growth Strategy. Hinge Marketing. Retrieved from https://hingemarketing.com/blog/story/mergers-and-acquisitions-as-part-of-your-growth-strategy

MATHIAS VARGA. (2010). Analyzing the Austrian fashion industry according to Porter´s five forces. Retrieved from https://www.grin.com/document/153571#:~:text=Porter%20determines%20the%20attractiveness%20and,and%20Rivalry%20in%20the%20Industry

Reuters. (2014). Gap raises forecast; to open 40 stores in India. Fashion Network. Retrieved from https://ww.fashionnetwork.com/news/gap-raises-forecast-to-open-40-stores-in-india,424736.html