Business Analysis

Design Thinking Package

User Profile (Pains, Gains, Jobs-to-be-done, Use Cases)

JOBS

1. The students need to register and get acquainted with NU Careers, since it’s through them that the students will find job offers.

2. Students need to create their curriculum and cover letters, and have their friends, family, or advisors help them with editing.

3. They also need to participate in the Career Fairs and events that the university hosts.

4. They need to reach out to their co-op advisor.

5. And they need to search for job openings every couple of days, since new offers might appear in NU Careers.

6. After being selected for an interview, the students must prepare for it, researching about the company, practicing how they present themselves, and how they approach the interviewers.

GAINS

1. The students at Northeastern want to have one or more professional experiences, while in college. They need these experiences to boost their curriculum, as well as their professional lives, so when they graduate college, they are better prepared to start their careers.

2. These professional experiences also give students a chance to learn networking skills, which are vital for their professional careers.

3. They also might need a recommendation letter in the future from a former employer.

4. Some students will also learn what it feels like to earn their paychecks, which can be an enriching experience and helps them mature into adults.

PAINS

1. Students applying for the first time may feel overwhelmed with the amount of work it takes to find a job, increasing their anxiety levels.

2. International students are already at a disadvantage because they don’t have a green card and might be subjected to fewer options than the American students.

3. There is a high level of bureaucracy involved in this process, which is demotivating for students.

4. Going through interviews also increases students’ anxiety. The only way to mitigate that is by doing practice interviews with friends, family, or their advisors.

5. For students with mental health issues, being in a new environment with new people is stressful, so they might need extra support from the university. 

Empathy Map

Say & Do?

See?

Hear?

Think & Feel?

Anxiety

Frustrated

We will move on to other candidate.

Stressful

Your application is currently under review.

Some of your friends or classmates have received

the offer.

Am I match the employers’ requirement?

Where should I started from?

Who should I get the advice?

What is your expected compensation?

Are you a citizen or allow to work in the

United States?

How to prepare the interview questions?

Qualifications

Job Responsibilities

Employment Type

The Email from the recruiters.

Career Fair

Career Websites(NUWork, LinkedIn, Monster,

Indeed, etc.)

Interview Questions.

Have you find a job yet?

Company Websites

I am not going to find my dream job.

Modifying the Resume and Cover letter.

Current Enrolled Students

Networking with the alumni or industry professional.

Get the assistance from the advisor.

How to make a connection within the industry?

Say & Do?

See?

Hear?

Think & Feel?

Advisor

How to enhance the engagement among the student and alumni?

How to increase the participation rate of career fair or event?

What is the most efficiency approach to assist the student to improve hiring potential?

How to increase the reputation of Northeastern University?

Can you help me to modify my resume?

Where can I get my transcript?

What is the following process if students find

an internship or co-op opportunity?

Where can I find the school resources? And how

to use it efficiently?

How to make a connection with the

alumni or industry professional?

Career Fair.

University Career Websites(NUWork)

Job opportunities.

Students’ Profile.

The survey of students' Career Action Plan.

University career resources and services.

Connect with university recruiters.

Creating career fairs and events.

Notify the up to date information to the students.

Assisting students to deal with their visa issues.