Assignment

First Name Last Name Student Number

Fanshawe College MKTG-1028 Secondary Market Research

Assignment 2 – Category Data – Annotated Bibliography

Note – examples for only 2 types of data are shown. Students need to provide all 5 types.

Industry size

Grape Growers of Ontario, (n.d.) Ontario’s Grape & Wine Industry. Retrieved from

https://www.grapegrowersofontario.com/ontarios-grape-and-wine-industry

This source gives a brief overview of the wine and grape industry in Ontario

today. While it is not just giving information about the Niagara region, it is important to

consider Ontario’s wine industry as a whole when entering the market as a new

company. This source provides a brief history of wineries in Ontario with a focus on

the Niagara region, Lake Erie north shore, and Prince Edward County. It also

discusses the economic impact and importance of the wine industry, and includes

statistics that show the growth in the size of the industry.

Industry Research Report

Northwood, G.M. (2000). The role of wine tourism in economic development: A case

study of Niagara Region. Retrieved from https://search-proquest-

com.ezpxy.fanshawec.ca/abiglobal/docview/304673514/abstract/775FE9A66E994C6

0PQ/6?accountid=39340

The source is a case study about the wine tourism expansion, focused on the

Niagara region. The study inspects the role that wine tourism plays in sustainable

rural tourism, and determines if wine tourism can be used as a tool for economic

development. The research focus in show the benefits of the wine tourism and how it

has been growing.