e commerce final
Exam Instructions
There are three questions. Please complete all three.
- QUESTION 1: ESSAY. Your question 1 is a short research essay following the conventions: theoretical support, example(s), and reflection. Your essay should be a maximum of 500 words plus the title page, references, and appendices. You are expected to provide at least five original references to complete your arguments. Your essay (question 1) should be formatted and referenced in APA style. You can also naturally refer to the textbook, and the slides (for context only). You can use graphic support within space limits and following referencing rules
- QUESTIONS 2 and 3: APPLIED RECOMMENDATIONS / ANALYSIS FOR A SPECIFIC CLIENT. These questions are applied to a specific client. You will need to provide your own ideas and recommendations for any particular business scenario/website, so there is no requirement to use or reference any sources unless you are relying on external research sources. Each answer should be about 1-2 page long.
- More detailed instructions for the exam and exam questions will be uploaded at the beginning of the exam (on Thursday, at 8:00 AM) - Submit all your answers in one single file in the Turnitin Dropbox in Week 11. - The research essay questions will be graded on a scale of 1 to 5 based on criteria such as research, analysis and insights, and professionalism (writing style, APA referencing, grammar, etc.). The applied questions (questions 2 and 3) will be graded on a scale of 1 to 5 based on accuracy, completeness and explanation of your answers.
- Make sure to specify question numbers (1, 2, 3A, etc.) in your answers - This exam's weight is 20% of your course grade.
- The answers must not exceed the specified word limit. The word count does not include the Title page, References, etc.