Assignment

Three parts (A, B, C) based on Social Media Marketing Fundamentals

with Brian Honigman

After watching the video. Select either Guglielmo's sauce or a different brand/company. Then complete the three parts below.

Part A: Creating a Content Series Worksheet – COMPLETE the questions below.

1. Who’s the intended audience?

2. Will the series be educational, entertaining, convincing, or any combination of the three?

3. What’s the theme of the series?

4. Can you list three to five possible topics to cover in this series based on the theme?

5. Where will this series be hosted? Your website? Social media?

6. How can this series be repurposed into multiple formats of content for promotion on multiple social networks?

Part B: Social Media Strategy Template - COMPLETE

To ensure your company stays organized, accountable, and results driven, use this social media strategy template to direct all your campaigns with social media.

Goals of Social Media – COMPLETE TWO

Add the goals your organization is already focused on, and then add the goals specific to social media that align with those business objectives. Last, pair metrics with these goals to understand if your organization has achieved them or not.

Business Goals	Social Media Goals	Corresponding Metrics
(1)
(2)
Explanation, support should be included.

Part C: Publishing Practices: Channel and Content Focus – COMPLETE THREE

Establish which channels you’ll be focused on, why you’re active there, and what content you’ll create to share on these social networks. Determine how often you’ll be sharing content per channel.

Social Media Marketing Fundamentals with Brian Honigman

Complete the table below after working through the video and exercises.

(1) Social Network
Primary Purpose
Secondary Purpose
Content Types, Owned
Content Types, Shared
Publishing Frequency

(2) Social Network
Primary Purpose
Secondary Purpose
Content Types, Owned
Content Types, Shared
Publishing Frequency
(3) Social Network
Primary Purpose
Secondary Purpose
Content Types, Owned
Content Types, Shared
Publishing Frequency