Assignment 1
Three parts (A, B, C) based on Social Media Marketing Fundamentals
with Brian Honigman
After watching the video. Select either Guglielmo's sauce or a different brand/company. Then complete the three parts below.
Part A: Creating a Content Series Worksheet – COMPLETE the questions below.
1. Who’s the intended audience?
I chose apple as a company for this paper. Apple is pig company that has beg name in the world of technology. Their target audience are teenagers and young adults. Their target audience is different on order to their products. For the iPods are targeted by teenagers. The iPad and Mac book are targeted by young adults who 20 to 40 years old. And of the IWatch is targeted by young athletes and professionals.
2. Will the series be educational, entertaining, convincing, or any combination of the three?
Their products can be educational and entertaining and the same time. Students can use their products for their homework and creating a projects paper or design.
3. What’s the theme of the series?
Technologic product
4. Can you list three to five possible topics to cover in this series based on the theme?
1. The usage of technology on our lives.
2. The negative effects of using technologies on young kids
3. How social media can be helpful for new businesses
5. Where will this series be hosted? Your website? Social media?
They can be horsed in social media to reach more consumers there most of the people are active on social media more that the websites.
6. How can this series be repurposed into multiple formats of content for promotion on multiple social networks?
Part B: Social Media Strategy Template - COMPLETE
To ensure your company stays organized, accountable, and results driven, use this social media strategy template to direct all your campaigns with social media.
Goals of Social Media – COMPLETE TWO
Add the goals your organization is already focused on, and then add the goals specific to social media that align with those business objectives. Last, pair metrics with these goals to understand if your organization has achieved them or not.
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Business Goals |
Social Media Goals |
Corresponding Metrics |
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(2) |
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Explanation, support should be included. |
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Part C: Publishing Practices: Channel and Content Focus – COMPLETE THREE
Establish which channels you’ll be focused on, why you’re active there, and what content you’ll create to share on these social networks. Determine how often you’ll be sharing content per channel.
EXAM 2 – TAKE-HOME SECTION – DUE 11/5 AT 2PM IN THE DROPBOX
Social Media Marketing Fundamentals with Brian Honigman
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Complete the table below after working through the video and exercises. |
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(1) Social Network |
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Primary Purpose |
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Secondary Purpose |
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Content Types, Owned |
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Content Types, Shared |
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Publishing Frequency |
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(2) Social Network |
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Primary Purpose |
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Secondary Purpose |
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Content Types, Owned |
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Content Types, Shared |
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Publishing Frequency |
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(3) Social Network |
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Primary Purpose |
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Secondary Purpose |
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Content Types, Owned |
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Content Types, Shared |
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Publishing Frequency |
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