SPEECH ASSIGNMENT DUE IN 36 HOURS
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Evidence.pptxEvidence
Communications 135 - Lecture
Evidence = Support Materials
Proofs or Reasons Why
Content of your speech
Information you bring to your audience
Can simply inform/describe/explain
Can be used to persuade
Evidence
Communications 135 - Lecture
Facts and Statistics
Examples or case studies
3 types of Testimony
Evidence
Communications 135 - Lecture
Facts and Statistics
Separate Facts from Opinions
Facts can include
Definitions
Descriptions and explanations
Comparisons and contrasts
Evidence
Communications 135 - Lecture
Facts and Statistics
Statistics – quantify an idea
Stats are only as good as the explanation
Stats must be handled properly
Use reliable sources – well cited in speech
Use sparingly
Explain and apply to your concept
Round off
Use visual aids when appropriate
Evidence
Communications 135 - Lecture
2. Examples + Case Studies
Examples clarify and personalize an idea
They help the audience relate new information
They help audience become involved with an idea
3 types
Brief
Extended
Hypothetical
Evidence
Communications 135 - Lecture
3. Testimony
Testimony is excellent to add credibility
3 main types
Expert – paraphrasing is preferred
Peer – puts the speech in real life terms
Prestige
Halo effect
Leads audience to trust the information
Evidence
Communications 135 - Lecture
Never use only one type of evidence.
When Informing or Persuading you should
ALWAYS “Mix and Match” your supporting materials.
Facts are supported by examples.
Testimony supports examples.
Examples are supported by statistics.
