Increasing Your Cultural Competence

You have completed the study.

Thank you for participating!

The main task you just completed is called the Evaluative Priming Task (EPT). Social psychologists have developed this task to measure automatic evaluation. Here is your result:

Your data suggest automatic preference of Robert Pattinson over Harrison Ford.

Disclaimer:

These results are not a definitive assessment of your automatic evaluation. The results may be influenced by variables related to the test (e.g., the particular photos we selected) or the person (e.g., how tired you are). For each individual, the results are a relatively unreliable assessment of automatic preferences. On the group level (e.g., when comparing the average automatic evaluation in different groups of people), this measure has sometimes been useful in empirical research, and has helped to increase our knowledge about people's automatic preferences. Your results are provided for educational purposes only.

What Is An Automatic Evaluation?

An automatic evaluation is a person's very first quick judgment of objects, people, and social groups. An automatic evaluation can be activated very quickly, effortlessly, and unintentionally. Sometimes, the automatic evaluation is different than the evaluation that the person consciously and explicitly endorses. For instance, a person might endorse an equal evaluation of Robert Pattinson and Harrison Ford but still show an automatic preference for Robert Pattinson over Harrison Ford. Some researchers argue that the automatic evaluation might influence people's behavior, especially when the behavior is done under conditions that reduce people's ability to control their behavior.

How Does The EPT Work?

Your result was described as an 'automatic preference for Robert Pattinson over Harrison Ford' if you were faster in categorizing Positive words when they appeared after photos of Robert Pattinson than when Positive words appeared after photos of Harrison Ford, and faster in categorizing Negative words when they appeared after photos of Harrison Ford than when Negative words appeared after photos of Robert Pattinson. Conversely, your score was described as an 'automatic preference for Harrison Ford over Robert Pattinson' if the opposite occurred. The idea is that seeing something positive should make it easier to then identify positive words, and seeing something negative should make it easier to identify negative words. However, please keep in mind that this method for measuring automatic preferences is not highly reliable, and is still under active research. Therefore, your result is provided only for educational purposes, to show you a tool that psychologists use to study automatic preferences, to encourage you to think about the concept of automatic preferences, and search more information about it.

What Was This Study About?

In this study, we measure people's evaluations of famous members of two social groups. In your study, the two groups were Young people and Old people. We chose these groups because most people in America show an automatic preference for Young people over Old people. In the present study, we are testing whether the automatic preference between the groups would influence the automatic preference between the specific famous individuals from these two social groups. That is, would most people show an automatic preference for the Young person over the Old person?

I Still Have Questions About The Study.

If you have any questions or comments about the study, please email the lead investigator Yoav Bar-Anan  ([email protected]) .

Your Participation And Financial Support Are Important!

Thank you again for participating in this research! We have learned so much from pe