Module 07 (International Marketing)

LEVEL 4

4 points

LEVEL 3

3 points

LEVEL 2

2 points

LEVEL 1

1 point

Context and Background Information

Clearly developed with the appropriate details

Developed with most of the appropriate details

Developed with few of the appropriate details

No context or background information

Content

Information/topic is interesting and realistically portrayed

Information/topic is interesting but not realistically portrayed

Information/topic is realistically portrayed but not interesting

Information/topic is neither interesting, nor realistically portrayed

APA Format

Used APA format correctly through paper

Used APA format correctly most of the time

Used APA format some of the time

Did not use APA format correctly

Used a compelling chart, table, or map to illustrate something in the paper

A compelling chart, table, or map was used correctly to illustrate a point in the paper

Used a chart, table, or map to illustrate a point in the paper

Used an ineffective chart, table, or map

Did not use a chart, table, or map

Opening

Excellent opening

Good opening

Fair opening

Ineffective opening

Body of paper

Excellent body of paper detailing two to three main points

Good body of paper detailing two to three main points

Fair body of paper; illustrates one or more than three main points

Ineffective body of paper

Closing

Excellent closing

Good closing

Fair closing

No closing or ineffective closing

References

Included a list of all references used and all references were cited correctly

Included a list of all references used and most of the references were cited correctly

Included a list of all references used and most were not cited correctly

Did not include a list of references used and/or they were not cited correctly

Writing Skills

Writing is totally free of errors

There are occasional errors

There are more than occasional errors

Errors are frequent

Format

Format is appropriate and enhances the understanding of the topic in a creative and dramatic manner throughout the paper

Format is appropriate and enhances the understanding of the topic in an effective manner for most of the paper

Format is appropriate and enhances the understanding of the topic some of the time

Format is not appropriate and does not enhance the understanding of the topic