1500 Words Essay

Activity

Evaluation

Information

Paper (Individual)

Paper Strategies to consolidate global operations while keeping key management

Total: 35%

You are expected to research and supply data-evidence from both scholastic and industry publications for your argument. (Consult the assessment rubric for more information)

· Each learner will be required to produce a paper, in a APA format.

· The quality of the writing also will be part of the assessment.

· The length of this memo should be appropriate to the material being covered. (4 to 5 pages) with a minimum of 1500 words.

· Each student will have to pick an existing hotel chain with a minimum of 40 locations in at least 5 countries and 2 continents.

Evaluation Criteria

Marks Awarded

Grading Criteria

Required Elements

Comments

Academic journals

/10

8-10 excellent

6.1-7.9 good

5-6 satisfactory

1-4.9 below expectation

‘0-Topic absent

 inclusion of a minimum of 10 (ten) relevant articles supporting this paper, 3 of which are academic peer reviewed this is not a separate section in project, rather is documented

throughout the project

Overall structural quality

/20

18-20 excellent

15-18 good

11-14 satisfactory

6-10 below expectation 1-5 Off topic

0 Topic absent

 Word processed (1)

 double spaced (1)

 12-point font (1)

 paragraph form, essay style (2)

 cover page including organizational branding (2)

 table of contents (2)

 proper grammar, correct spelling, evidence of proofreading (2)

 Minimum 1500 words (5)

 Complete references of all work of other individuals, including course notes, textbooks, journals, websites, interviews, proprietary documents within APA citation style. (2)

 Appendices referenced throughout project (2)

this is not a separate section in project, rather is documented throughout the project

Introduction

/10

8-10 excellent

6.1-7.9 good

5-6 satisfactory

1-4.9 below expectation

0-Topic absent

 Section clearly identified (2)

 Clearly introduces:

Company (1)

Brand (1)

Purpose of project (overview, future strategies, the importance of employees) (5)

Salient points of projects (1)

Research Topic Industry Overview

/10

8-10 excellent

6.1-7.9 good

5-6 satisfactory

1-4.9 below expectation

‘0-Topic absent

 Section clearly identified (2)

 Current global overview (2)

 2020 Global Overview (2)

 Brand country current overview (2)

 2020 brand country overview (2)

Research Topic Company & Brand Overview

/20

18-20 excellent

15-18 good

11-14 satisfactory

6-10 below expectation 1-5 Off topic

0 Topic absent

 Section Clearly identified (2)

 Company overview (9)

History

Main office(s) Year Established

Number of properties Number of rooms, Locations (countries) Comparison to competition

Analysis of current company situation (financial, reputation, positioning)

Evaluation Criteria

Marks Awarded

Grading Criteria

Required Elements

Comments

 Brand overview (9)

History

Main Office(s) Year Established

Number of properties Number of rooms, Locations (countries) Comparison to competition

Analysis of current brand situation (financial, reputation, positioning)

Research topic Strategies to develop the brand until 2020

/20

18-20 excellent

15-18 good

11-14 satisfactory

6-10 below expectation 1-5 Off topic

0 Topic absent

 Section clearly identified (2)

 Minimum 5 strategies (5)

 General explanation of each strategy (5)

 Techniques to implement each strategy (5)

 Relevance of strategies to the brand (3)

Conclusion

/10

8-10 excellent

6.1-7.9 good

5-6 satisfactory

1-4.9 below expectation

‘0-Topic absent

 Section clearly identified (2)

 Complete conclusion answering purpose and aim of development strategies (3)

 Complete conclusion answering purpose and aim of retaining and hiring key employees (3)

 Final personal analysis (2)