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Evaluation

In: The SAGE Encyclopedia of Educational Research,

Measurement, and Evaluation

By: Dominica McBride

Edited by: Bruce B. Frey

Book Title: The SAGE Encyclopedia of Educational Research, Measurement, and Evaluation

Chapter Title: "Evaluation"

Pub. Date: 2018

Access Date: June 19, 2022

Publishing Company: SAGE Publications, Inc.

City: Thousand Oaks,

Print ISBN: 9781506326153

Online ISBN: 9781506326139

DOI: https://dx.doi.org/10.4135/9781506326139

Print page: 624

© 2018 SAGE Publications, Inc. All Rights Reserved.

This PDF has been generated from SAGE Research Methods. Please note that the pagination of the

online version will vary from the pagination of the print book.

Evaluation is a process, discipline, and, in some cases, an intervention in and of itself. It entails the systematic

application of social science research to plan for and learn about the impact of policy, performance, programs,

or initiatives in order to create, further, or sustain social change. The policies, performances, and initiatives

being evaluated are called evaluands. Evaluation is performed in sociopolitical environments and political

influences, and their implications must be considered throughout the process.

From struggles to provide quality education and public health, to environmental dilemmas, societies across

the world face issues that often require planning, policy, and subsequent action to address. Unfortunately,

strategies often do not obtain the desired effect because projects are not implemented as planned, policies

are disconnected from the communities they are supposed to benefit, or programs are not well planned.

According to evaluation expert Michael Scriven, evaluation examines the merit and worth of the evaluand.

However, the examination is often not the end but the means to making change through contributing to a

decision or using the results for advocacy purposes, as in the transformative paradigm, a framework for

evaluation that places importance on groups that have been marginalized. For example, the purpose of an

evaluation of a school district’s new program for reading by third grade would be to assess how effective the

program is for all students, especially disadvantaged students in the district. Using this example, the process

of evaluation would include:

• a.

identifying and engaging stakeholders, or people who have different stakes in the process, such as

students, teachers, parents, school administrators, and communities.

• b.

constructing relevant and answerable questions, such as “To what extent did students enhance their

reading skills?” “What worked and did not work? For whom? Why?” “What are the most pressing

needs for low-income K–3rd grade students in the district?” and “What community assets can be

used to address those needs? How?”

• c.

choosing data collection methods, such as tracking reading grades, interviewing students, surveying

teachers, and holding focus groups with parents.

• d.

collecting and analyzing the data. The data and subsequent analysis used to answer questions such

as these are, ideally, used to make changes necessary to effectively address the problem of focus,

such as reading by third grade.

• e.

synthesizing and disseminating the results.

• f.

taking appropriate action to help those results make a difference in the evaluand and ultimately for

the intended community.

SAGE

2018 SAGE Publications, Ltd. All Rights Reserved.

SAGE Research Methods

Page 2 of 3 Evaluation

Given the complexity, human dynamics, and sociopolitical nature of evaluation, there are various skills

needed to successfully complete an evaluation. Skills in areas such as analysis, social skills, project

management, critical self-reflection, negotiation, and advocacy allow evaluators to execute the technical

components and navigate the social world of evaluation to make social change.

See also American Evaluation Association; Culturally Responsive Evaluation; Data-Driven Decision Making;

Goals and Objectives; Outcomes; Program Evaluation; Transformative Paradigm

Dominica McBride

http://dx.doi.org/10.4135/9781506326139.n240

10.4135/9781506326139.n240

Further Readings

Davidson, E. J. (2005). Evaluation methodology basics: The nuts and bolts of sound evaluation. Thousand

Oaks, CA: Sage.

Mertens, D. M., & Wilson, A. T. (2012). Program evaluation theory and practice: A comprehensive guide.

New York, NY: Guilford Press.

Rossi, P. H., Lipsey, M. W., & Freeman, H. E. (2004). Evaluation: A systematic approach (7th ed.). Thousand

Oaks, CA: Sage.

SAGE

2018 SAGE Publications, Ltd. All Rights Reserved.

SAGE Research Methods

Page 3 of 3 Evaluation

  • Evaluation
    • In: The SAGE Encyclopedia of Educational Research, Measurement, and Evaluation