Business Plan

Approaching Competence

Approaching Competence The candidate provides a logical discussion of 1–3 of the 4 Ps of marketing as they relate to the company’s products and services.

EVALUATOR COMMENTS: ATTEMPT 1

Product, Price and Promotion are appropriately discussed. Place addresses the location but does not appear to address any plans for sales distribution, referrals, partnerships, etc.

E1. Overall Strategy

Approaching Competence The candidate provides an imprecise summary of the overall strategy that will be utilized to launch the business, including target dates and goals for implementation.

EVALUATOR COMMENTS: ATTEMPT 1

Good information about how the company plans to approach achieving success is provided. Additional discussion is needed detailing the step-by-step processes that will enable the successful launch of the business.

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