Venture Capital term Sheet

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EVALUATINGVCTERMSHEETS.pdf

CASE: E-460

DATE: 9/12/13

William Gornall, Theresia Gouw, David Hoyt, and Professor Ilya Strebulaev prepared this case as the basis for class

discussion rather than to illustrate either effective or ineffective handling of an administrative situation.

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EVALUATING VENTURE CAPITAL TERM SHEETS

After a year of intense work on a shoe-string budget, John Stevens and Edward Lopez breathed a

sigh of relief. They had just received term sheets from two elite venture capital firms for their

startup, Universal MobileApps, Inc. (“Universal”). Securing this funding would give them the

runway they felt they needed to fully develop their product.

As they looked over the term sheets, they realized that they were unfamiliar with the terms of

these offers, and that there were differences between the two. Neither Stevens nor Lopez had

ever raised venture funding before, so they needed to come up to speed quickly—one term sheet

expired in three days, the other in four.

UNIVERSAL MOBILEAPPS

Edward Lopez had been fascinated with computers for as long as he could remember. He grew

up in New Jersey, but from the time he started high school, he knew he wanted to move to

Silicon Valley and work on the cutting edge of computer technology. As a student in Stanford

University’s computer science department, he had helped develop several commercial

applications, and had gone on to work at Google.

Lopez’s work at Google concentrated on mobile applications. He was involved in several

projects, some of which were entirely in-house efforts, and some involved partnering with other

companies. He attended conferences to keep up on the latest developments, as well as meet and

network with other programmers. As a young programmer, he was always on the lookout for

good talent to recruit to Google. He was also always thinking of new products, and new ways to

use technology.

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As he talked to programmers developing apps for mobile devices, he realized that there might be

a good business opportunity if someone could develop a way for people to easily program and

manage apps across multiple platforms, allowing apps on different devices, using different

operating systems, to talk to each other. He began to work on this idea in his spare time.

Lopez had met John Stevens several years earlier. At the time, Stevens was an investment

banking analyst focusing on the mobile industry, with a particular interest in apps. They had met

at a conference, and had a long discussion of the industry and its future.

Stevens had majored in economics as an undergraduate. As an analyst, he liked learning about

the mobile industry, and particularly enjoyed the chance to meet people from throughout the

industry, see what they were working on, what worked and what did not. However, from the

beginning, he wanted to work for a startup—the job as an analyst was preparation for that

eventuality. The next step in his preparation was to attend the Stanford Graduate School of

Business (GSB), and get his MBA. At Stanford, he participated in a wide range of activities

related to entrepreneurship, both at the GSB and in the engineering department. While talking

with a group of computer science students, one of them mentioned Lopez, who had been looking

for students to help with his project. Remembering their conversation years earlier, Stevens

looked up Lopez, and they got together. After discussing the idea in great detail, they decided to

form a company, Universal MobilApps, Inc. (“Universal”). Stevens was excited by the business

concept, and was convinced that Lopez had the technical ability to make it happen. Lopez knew

he needed help on the business side, and believed that Stevens had the ability, drive, and industry

contacts that were needed to succeed.

Lopez and Stevens worked hard to network in the tech community and in early-2012 they began

to talk with angels about the possibility of seed funding. In January, they took an investment

from Languita Angels, a well-known angel group, in the form of $300,000 in convertible notes.

(See Exhibit 1 for the angel term sheet.) They used this money to hire a small staff, and develop

software that demonstrated proof of concept on some devices and apps. They then formed

technical partnerships with several mobile device manufacturers, including Samsung, Google,

Microsoft, and Apple.

They also began searching for new funding; their seed money would run out soon, and they

estimated that they needed $3 million, possibly more, to achieve their next major milestone.

They did not want to raise money from their technical partners, as this would tie them too closely

to the investing manufacturer(s). However, their ability to partner with such a diverse group of

companies, including some bitter enemies, impressed the venture capital (“VC”) community,

leading to interest by several top tier VCs.

TWO TERM SHEETS

On June 10, their efforts were rewarded when they received term sheets from two VC firms, Top

Gun Venture Partners, and Red Baron Venture Capital. (See Exhibits 2 and 3 for term sheets.)

Top Gun was a premier venture capital firm located on Sand Hill Rd in Menlo Park, California

that was known for its successful investments in the past and that had recently raised a large new

fund. Red Baron was a smaller, more recently established venture capital firm, located several

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miles away from Top Gun in the town of Palo Alto. There were some obvious differences: Top

Gun wanted to do the entire deal, for $4 million. Red Baron’s proposal was for a $6 million

round, of which Red Baron would take half. The valuations also differed—Top Gun had a post-

money valuation of $9 million, valuing the company at $5 million before the new investment.

Red Baron’s post money valuation was $12 million, implying a value of $6 million before the

new investment.

They scanned the terms, and realized that evaluating these offers, and deciding how to proceed,

would not be easy—this was the first time either of them had been in this position. They would

need to consult their attorney, but they wanted to understand the offers in detail—they were

selling a substantial part of their business, and were uneasy about agreeing to terms that they did

not fully understand.

They began to review the two term sheets, item by item. What were the items they should focus

most carefully on? How did the various terms impact their return if the company did well? How

were the venture capital term sheets affected by the outstanding convertible notes? What was

missing from these term sheets? If they ran into trouble, how would they fare under each of the

offers? And how, if at all, should they negotiate these terms?

With only a few days before the term sheets expired, what should they do?

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Exhibit 1

Term Sheet: Lagunita Angels

CONVERTIBLE NOTE FINANCING

SUMMARY OF TERMS

January 25, 2012

This Summary of Terms represents only the current thinking of the parties with respect to certain

of the major issues relating to the proposed private offering and does not constitute a legally-

binding agreement. This Summary of Terms does not constitute an offer to sell or a solicitation

of an offer to buy securities in any state where the offer or sale is not permitted.

Issuer: Universal MobileApps, Inc., a California corporation (the

“Company”)

Type of Security: Convertible notes (the “Notes”).

Amount of Financing: Up to $300,000 of Notes may be issued.

Purchase Price: Face value.

Interest Rate: Annual interest rate of 10%, payable at maturity.

Term: All principal, together with accrued and unpaid interest under the

Notes, is due and payable one year after the initial issuance of the

Notes (the “Maturity Date”).

Prepayment: The Notes may not be prepaid without the prior written consent of

holders of the Notes that hold at least 66 2/3% of the aggregate

outstanding principal amount of the Notes.

Automatic Conversion: In the event the Company consummates, prior to the Maturity

Date, an equity financing pursuant to which it sells shares of its

preferred stock, which are expected to be Series A Preferred Stock

(the “Preferred Stock”), with an aggregate sales price of not less

than $2,000,000, including any and all indebtedness that is

converted into Preferred Stock (e.g., the Notes), and with the

principal purpose of raising capital (a “Qualified Financing”),

then the Notes will automatically convert all principal, together

with all accrued and unpaid interest under the Note, into the

Preferred Stock and common stock. The conversion price will be a

price per share equal to the lesser of (i) 90% of the price per share

paid by the other purchasers of the Preferred Stock sold in the

Qualified Financing and (ii) an amount obtained by dividing

(x) $5,000,000 (the valuation cap) by (y) the Company's fully-

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diluted pre-money valuation. The total combined number of shares

of the Preferred Stock and common stock to be issued upon

conversion will equal (x) all principal, together with all accrued

and unpaid interest under the Note, divided by (y) the applicable

conversion price. Of those shares, the number of preferred shares

will equal (x) all principal, together with all accrued and unpaid

interest under the Note, divided by (y) the price per share paid by

the other investors purchasing the Preferred Stock in the Qualified

Financing. The remaining shares will be common stock.

Voluntary conversion: If the Company consummates a preferred stock financing that does

not constitute a Qualified Financing, the Notes will be convertible

into the preferred stock issued in the financing at a conversion

price equal to the price per share paid by the other investors in the

financing. If the Company does not consummate a Qualified

Financing prior to the Maturity Date, the Notes will be convertible

into common stock at a conversion price equal to the lesser of

(i) $1.00 per share and (ii) an amount obtained by dividing

(x) $5,000,000 (the valuation cap) by (y) the Company's fully-

diluted pre-money valuation.

Liquidity events: Upon a change of control or an IPO, the Notes will be convertible

into common stock at a conversion price equal to the lesser of

(i) $1.00 per share and (ii) an amount obtained by dividing

(x) $5,000,000 (the valuation cap) by (y) the Company's fully-

diluted pre-money valuation. Upon a change of control or an IPO,

the Note holder will have the option to have the Note instead be

repaid with a premium equal to 20% of the outstanding principal.

Other: This Summary of Terms is intended as an outline of certain of the

material terms of the Notes and does not purport to summarize all

of the conditions, covenants, representations, warranties and other

provisions that would be contained in definitive documentation for

the Notes.

Non-Binding: The undersigned acknowledge that this Summary of Terms does

not constitute a binding agreement.

This Summary of Terms reflects our mutual intentions as a basis for proceeding toward

negotiation of definitive agreements.

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Exhibit 2

Term Sheet: Top Gun Venture Partners

TOP GUN VENTURE PARTNERS

SUMMARY OF PROPOSED TERMS & CONDITIONS

SERIES A PREFERRED STOCK

UNIVERSAL MOBILEAPPS, INC.

June 10, 2012

I. SUMMARY

Issuer: Universal MobileApps, Inc. (the “Company”).

Total Amount of Financing: $4,000,000.

Investors and Amounts: Top Gun Venture Partners (“TGVP”): 4,000,000

Security: Series A Preferred Stock (“Series A Preferred”).

Capital Structure: Based upon a $9,000,000 post-money valuation.

Option Pool: Post-closing the Company shall have a 25% pool available.

Price Per Share : $1.00 (“Series A Original Issue Price”)

First Closing: Anticipated to be on or before May 25, 2012

II. TERMS OF THE SERIES A PREFERRED

A. Dividends: The holders of the Series A Preferred will be entitled to

receive non-cumulative dividends in preference to any

dividends on Common Stock, but pari passu with the

holders of Series A Preferred Stock and Series B Preferred

Stock of the Company (together, the “Existing

Preferred”), at the rate of 8% per annum when, as and if

declared by the Company’s Board of Directors (“Board”).

B. Liquidation Preference: In the event of any liquidation or winding up of the

Company, the holders of Series A Preferred (the

“Preferred Stock”) will be entitled to receive, in

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preference to the holders of the Common Stock, an amount

per share equal to the respective original issue prices for

each series Preferred Stock held by such holders, as

adjusted for any recapitalization, stock split and the like,

plus declared but unpaid dividends (the “Preferred

Liquidation Preference”). After payment in full of the

Preferred Liquidation Preference the remaining proceeds

shall be distributed to the holders of Common Stock.

A consolidation or merger of the Company or sale of equity

for other than financing purposes that results in the

stockholders owning less than a majority of the voting

equity of the surviving company, or sale or other transfer of

all or substantially all of the Company’s assets or any other

voluntary or involuntary dissolution of the Company will

be deemed to be liquidation or winding up (a “Liquidation

Event”) for purposes of causing the payment of the

liquidation amounts set forth above.

C. Conversion Features: (1) Conversion. Initially, Series A Preferred will be

convertible to Common Stock at a conversion ratio of one-

to-one, subject to adjustment as provided below.

(2) Automatic Conversion. Each series of Preferred Stock

shall be automatically converted into Common Stock at its

then applicable conversion price: (i) in the event of an

underwritten public offering of shares of the Common

Stock at an aggregate offering price (prior to underwriting

discounts, commissions and expenses) of at least

$40,000,000 with a pre-offering valuation of not less than

$300,000,000 (“Qualifying IPO”); or (ii) the date upon

which the Company obtains the vote of the majority of

Preferred holders to such conversion.

(3) Antidilution Provisions. The conversion price of the

Series A Preferred shall be subject to adjustment in the

event of any stock split, stock dividend, combination or

similar recapitalization or change with respect to the

Company’s Common Stock. The conversion rate of the

Preferred Stock shall be subject to a broad-based weighted

average antidilution adjustment in the event of issuance of

equity securities at a price less than the then-effective

conversion price for each applicable series of Preferred

Stock, except for the issuance of securities described

below, which shall be known herein as “Excluded

Securities”:

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(i) securities issued as a dividend or distribution on

Preferred Stock;

(ii) securities issued as stock splits or stock dividends;

(iii) securities issued to employees, directors or consultants

pursuant to a plan or agreement or arrangement approved

by the Board;

(iv) common stock issued upon exercise or conversion of

options and warrants that are outstanding as of the date of

this Summary of terms;

(v) securities issued to banks, equipment lessors or other

financial institutions, or to real property lessors, pursuant to

a debt financing, equipment leasing or real property leasing

transaction approved by the Board including the approval

of a majority of the directors elected by the holders of

Preferred Stock (the “Preferred Directors”);

(vi) securities issued to suppliers or third party service

providers in connection with the provision of goods or

services pursuant to transactions approved by the Board

including the approval of a majority of the Preferred

Directors;

(vii) securities issued pursuant to the acquisition of another

entity by the Company or pursuant to a joint venture

agreement, provided, that such issuances are approved by

the approved by the Board including the approval of a

majority of the Preferred Directors;

(viii) securities issued in connection with sponsored

research, collaboration, technology license, development,

OEM, marketing or other similar agreements or strategic

partnerships approved by the Board including the approval

of a majority of the Preferred Directors, provided that such

instances are for other than primarily equity financing

purposes;

(ix) Common Stock issued upon conversion of Series A

Preferred.

D. Voting Rights: The holder of each share of Series A Preferred will have

the right to that number of votes equal to the number of

shares of Common Stock issuable upon conversion thereof.

E. Protective Provisions: The consent of the Preferred Majority will be required for

any action that:

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(i) liquidates, dissolves or wind-ups the Company or is a

Liquidation Event;

(ii) amends, alters or repeals any provision of the

Certificate of Incorporation or Bylaws of the Company; or

engages in any action that would adversely affect the rights,

preferences or privileges of the Preferred Stock;

(iii) authorizes or issues any capital stock that is pari passu

or senior to any series of Preferred Stock (except for the

issuance of the shares of Series A Preferred to be issued

pursuant to this Summary of Terms);

(iv) increases or decreases the authorized number of shares

of Preferred Stock or Common Stock;

(v) purchases or redeems or pays or declares any dividend

or make any distribution on, any shares of capital stock of

the Company other than dividends or other distributions

payable on the Common Stock solely in the form of

additional shares of Common Stock and repurchases of

stock from individuals who are Company service providers;

(vi) increases the authorized number of shares of Common

Stock issuable pursuant to the Company’s equity plans;

(vii) authorizes or issues any debt, if the aggregate

indebtedness of the Company would exceed $500,000

unless such debt is approved by the Board, including the

approval of a majority of the Preferred Directors;

(viii) results in the Company holding capital stock in any

subsidiary that is not wholly owned by the Company, or

transfers any capital stock of any subsidiary of the

Company, or permits any subsidiary to license or otherwise

dispose of all or substantially all of the assets of any such

subsidiary;

(ix) results in the Company acquiring a material interest

in another entity for an amount greater than $500,000

unless such transaction has been approved by the Board

including a majority of the Preferred Directors; or

(x) increases or decreases the number of authorized

directors on the Board.

In addition to any other vote or consent required herein or

by law, the Company shall not without the consent of the

holders of at least fifty-one percent (51%) of the then

outstanding shares of Series A Preferred:

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(i) amend any provision of the Company’s Certificate

of Incorporation or the Company’s Bylaws if such action

would alter or change materially and adversely the

preferences, rights, privileges or powers of, or the

restrictions provided for the benefit of, the Series A

Preferred Stock; or

(ii) increase or decrease the number of authorized

shares of Series A Preferred.

F. Pre-emptive Rights: Each holder of at least $1,000,000 of Series A Preferred

shall have the right to participate, pari passu with any such

rights held by holders of the Existing Preferred, in any

future issuance of stock or other equity securities up to that

amount equal to such holder’s pro rata ownership of the

outstanding capital stock of the Company. The pre-

emptive rights described herein shall terminate upon a

Qualifying IPO or a Liquidation.

G. Secondary Sales: The Company shall have a right of first refusal to

repurchase the shares of Common Stock of the Company

proposed to be transferred by any holder of Common Stock

(except Common Stock issued upon conversion of

Preferred Stock), subject to exception for transfers to

family members and transfers for estate and tax planning

purposes. In the event the Company is unable to, or elects

not to, exercise such right of first refusal, the holders of

Series A Preferred will have a right of first refusal,

subordinate to the Company’s right, but pari passu with

such right held by holders of the Existing Preferred, to

purchase any such shares proposed to be sold at any time

prior to the Company’s initial public offering of the

Common Stock of the Company.

H. Right of Co-Sale: Holders of Series A Preferred shall have a right of co-sale

with respect to shares of Common Stock of the Company

proposed to be transferred by any holder of Common Stock

(except Common Stock issued upon conversion of

Preferred Stock), subject to exception for transfers to

family members and transfers for estate and tax planning

purposes, pari passu with the co-sale rights held by the

Existing Preferred.

I. Information Rights: For so long as at least 20% of the originally issued Series A

Preferred is outstanding, the Company will provide

inspection rights as reasonably requested by the holders of

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Series A Preferred and will deliver to the holders of Series

A Preferred or Common Stock issued upon conversion

thereof:

(i) within 120 days after the end of each fiscal year,

annual financial statements, audited by a nationally

recognized public accountant selected by the Board

including the approval of a majority of the Preferred

Directors;

(ii) within 30 days after the end of each month and each

quarter, monthly and, as applicable quarterly, unaudited

financial statements;

(iii) within 30 days before the end of each fiscal year, the

financial plan of the Company for the next fiscal year; and

(iv) within 30 days after the end of the fiscal year, a

report setting forth all equity and debt holders of the

Company.

The information rights described herein shall terminate on a

Qualifying IPO.

J. Registration Rights: The holders of Series A Preferred will have registration

rights.

K. No Redemption: None of the Preferred Stock will have redemption rights.

M. Board of Directors: The board will initially have three (3) members. TGVP

shall be entitled to designate one board member, initially

Andrew Liekerman. Common shall be entitled to designate

2 board seats, one of which will be CEO of the Company.

Any additional board members in the future shall be

mutually agreed upon by both TGVP and the Company.

The Company shall reimburse all Board members

reasonable and actual out of pocket expenses incurred in

attending Board meetings.

III. OTHER MATTERS

The Company agrees to pay for all reasonable legal and due diligence fees and expenses

of TGVP counsel listed below and consultants up to $30,000 upon the closing.

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IV. CONDITIONS TO CLOSING

(1) The Investors shall have completed to their

satisfaction all legal, intellectual property, technical,

corporate and other due diligence review.

(2) The Company shall have obtained all necessary

board of director, shareholder and other legally required

approvals.

(3) The parties shall have executed definitive

agreements, including a stock purchase agreement, which

contains representations and warranties appropriate for an

investment of the nature described herein.

V. NO SHOP

Upon reaching agreement on this Summary of Proposed Terms and Conditions, neither

the Company nor any of their directors, officers or agents will entertain discussions with any

other investor or consider any other investment or acquisition proposals for a period of 30 days

without the prior approval of TGVP.

VI. CONFIDENTIALITY

This Summary of Proposed Terms and Conditions and any related correspondence from

the Investors are to be held in strict confidence and are not to be disclosed to any party, other

than the Company’s legal and financial advisors, without the prior approval of TGVP.

VII. EXPIRATION

This Summary of Proposed Terms and Conditions shall expire at 5:00 pm US Pacific

Time on June 14, 2012 if not executed by the Company and TGVP by such date.

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This Summary of Proposed Terms and Conditions is only a statement of the present intentions of

the parties hereto and is not a binding contract, commitment or agreement, with the exception of

Section V (No-Shop) and Section VI (Confidentiality) which Sections shall be binding upon the

parties, and shall be superseded in full by any definitive agreement the parties may enter into

with respect to an investment in the Company. If the parties do not enter into an agreement with

respect to an investment in the Company on or before the expiration of the No-Shop period

described above, the provisions Section VI (Confidentiality) shall remain in full force and effect

for one (1) year from the date of such No-Shop expiration and be enforceable by specific

performance.

UNIVERSAL MOBILE APPS, INC. TOP GUN VENTURE PARTNERS

By: By:

Title: Title:

Date: Date:

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Exhibit 3

Term Sheet: Red Baron Venture Capital

TERM SHEET

FOR SERIES A PREFERRED STOCK FINANCING OF

UNIVERSAL MOBILEAPPS, INC.

JUNE 10, 2012

This Term Sheet summarizes the principal terms of the Series A Preferred Stock Financing

of Universal MobileApps, Inc., (the “Company”). In consideration of the time and expense

devoted and to be devoted by the Investors with respect to this investment, the No

Shop/Confidentiality provisions of this Term Sheet shall be binding obligations of the Company

whether or not the financing is consummated. No other legally binding obligations will be

created until definitive agreements are executed and delivered by all parties. This Term Sheet is

not a commitment to invest, and is conditioned on the completion of due diligence, legal review

and documentation that is satisfactory to the Investors. This Term Sheet shall be governed in all

respects by the laws of the State of California.

Offering Terms

Closing Date: Anticipated to be on or before August 25, 2012.

Investors: Investor No. 1: Red Baron Venture Capital (“RBVC”): 3,000,000

shares (25%), $3,000,000

Investor No. 2: Other Venture Firm to be mutually agreed upon by

both RBVC and the Company: 3,000,000 shares (25%), $3,000,000

Amount Raised: $6,000,000.

Price Per Share: $1 per share (based on the capitalization of the Company set forth

below) (the “Original Purchase Price”).

Pre-Money Valuation: The Original Purchase Price is based upon a fully-diluted pre-money

valuation of $6,000,000 and a fully-diluted post-money valuation of

$12,000,000 (including an employee pool representing 15% of the

fully-diluted post-money capitalization).

Capitalization See Addendum A for the pro forma capitalization following the

proposed offering.

CHARTER

Dividends: Dividends will be paid on the Series A Preferred on an as-converted

basis when, as, and if paid on the Common Stock

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Liquidation Preference:

In the event of any liquidation, dissolution or winding up of the

Company, the proceeds shall be paid as follows:

First pay one times the Original Purchase Price plus accrued

dividends on each share of Series A Preferred. Thereafter, Series A

Preferred participates with Common Stock pro rata on an as-

converted basis until the holders of Series A Preferred receive an

aggregate of 2.50 times the Original Purchase Price (including the

amount paid pursuant to the preceding sentence).

A merger or consolidation (other than one in which stockholders of

the Company own a majority by voting power of the outstanding

shares of the surviving or acquiring corporation) and a sale, lease,

transfer, exclusive license or other disposition of all or substantially

all of the assets of the Company will be treated as a liquidation event

(a “Deemed Liquidation Event”), thereby triggering payment of

the liquidation preferences described above unless the holders of

two-thirds of the Series A Preferred elect otherwise.

Voting Rights: The Series A Preferred shall vote together with the Common Stock

on an as-converted basis, and not as a separate class, except (i) the

Series A Preferred as a class shall be entitled to elect two (2)

members of the Board (the “Series A Directors”), and (ii) as

required by law. The Company’s Certificate of Incorporation will

provide that the number of authorized shares of Common Stock may

be increased or decreased with the approval of a two-thirds majority

of the Preferred and Common Stock, voting together as a single

class, and without a separate class vote by the Common Stock.

Protective Provisions: So long as any shares of Series A Preferred are outstanding, in

addition to any other vote or approval required under the Company’s

Charter or By-laws, the Company will not, without the written

consent of the holders of at least two-thirds of the Company’s Series

A Preferred, either directly or by amendment, merger, consolidation,

or otherwise:

(i) liquidate, dissolve or wind-up the affairs of the Company, or

effect any merger or consolidation or any other Deemed

Liquidation Event; (ii) amend, alter, or repeal any provision of

the Certificate of Incorporation or; (iii) create or authorize the

creation of or issue any other security convertible into or

exercisable for any equity security, having rights, preferences or

privileges senior to or on parity with the Series A Preferred, or

increase the authorized number of shares of Series A Preferred;

(iv) purchase or redeem or pay any dividend on any capital stock

prior to the Series A Preferred; or (v) create or authorize the

creation of any debt security; (vi) create or hold capital stock in

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any subsidiary that is not a wholly-owned subsidiary or dispose

of any subsidiary stock or all or substantially all of any

subsidiary assets; or (vii) increase or decrease the size of the

Board of Directors.

Optional Conversion: The Series A Preferred initially converts 1:1 to Common Stock at

any time at option of holder, subject to adjustments for stock

dividends, splits, combinations and similar events and as described

below under “Anti-dilution Provisions.”

Anti-dilution Provisions: In the event that the Company issues additional securities at a

purchase price less than the current Series A Preferred conversion

price, such conversion price shall be adjusted in accordance with a

full-ratchet formula: the conversion price will be reduced to the

price at which the new shares are issued

The following issuances shall not trigger anti-dilution adjustment:

(i) securities issuable upon conversion of any of the Series A

Preferred, or as a dividend or distribution on the Series A

Preferred; (ii) securities issued upon the conversion of any

debenture, warrant, option, or other convertible security; (iii)

Common Stock issuable upon a stock split, stock dividend, or

any subdivision of shares of Common Stock; and (iv) shares of

Common Stock (or options to purchase such shares of Common

Stock) issued or issuable to employees or directors of, or

consultants to, the Company pursuant to any plan approved by

the Company’s Board of Directors.

Mandatory Conversion: Each share of Series A Preferred will automatically be converted

into Common Stock at the then applicable conversion rate in the

event of the closing of a underwritten public offering with a price of

five times the Original Purchase Price (subject to adjustments for

stock dividends, splits, combinations and similar events) and net

proceeds to the Company of not less than $30,000,000 (a “QPO”),

or (ii) upon the written consent of the holders of two-thirds of the

Series A Preferred.

Pay-to-Play:

On any subsequent down round all Investors are required to

purchase their pro rata share of the securities set aside by the Board

for purchase by the Investors. All shares of Series A Preferred of

any Investor failing to do so will automatically convert to Common

Stock and lose the right to a Board seat if applicable.

Redemption Rights: Unless prohibited by California law governing distributions to

stockholders, the Series A Preferred shall be redeemable at the

option of holders of at least two-thirds of the Series A Preferred

commencing any time at a price equal to the Original Purchase

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Price. Redemption shall occur in three equal annual portions. Upon

a redemption request from the holders of the required percentage of

the Series A Preferred, all Series A Preferred shares shall be

redeemed (except for any Series A holders who affirmatively opt-

out).

STOCK PURCHASE AGREEMENT

Representations and Warranties: Standard representations and warranties by the Company.

Conditions to Closing: Standard conditions to Closing, which shall include, among other

things, satisfactory completion of financial and legal due diligence,

qualification of the shares under applicable Blue Sky laws, the filing

of a Certificate of Incorporation establishing the rights and

preferences of the Series A Preferred, and an opinion of counsel to

the Company.

Counsel and Expenses: Investor counsel to draft closing documents. Company to pay all

legal and administrative costs of the financing, including reasonable

fees (not to exceed $40,000) and expenses of Investor counsel.

INVESTORS’ RIGHTS AGREEMENT

Registration Rights:

Registrable Securities: All shares of Common Stock issuable upon conversion of the Series

A Preferred will be deemed “Registrable Securities.”

Demand Registration: Upon earliest of (i) four years after the Closing; or (ii) six months

following an initial public offering (“IPO”), persons holding two-

thirds of the Registrable Securities may request one (consummated)

registrations by the Company of their shares. The aggregate

offering price for such registration may not be less than $10 million.

A registration will count for this purpose only if (i) all Registrable

Securities requested to be registered are registered and (ii) it is

closed, or withdrawn at the request of the Investors (other than as a

result of a material adverse change to the Company).

Registration on Form S-3: The holders of 20% of the Registrable Securities will have the right

to require the Company to register on Form S-3, if available for use

by the Company, Registrable Securities for an aggregate offering

price of at least $2.5 million. There will be no limit on the

aggregate number of such Form S-3 registrations, provided that

there are no more than two per year.

Piggyback Registration: The holders of Registrable Securities will be entitled to “piggyback”

registration rights on all registration statements of the Company,

subject to the right, however, of the Company and its underwriters to

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reduce the number of shares proposed to be registered to a minimum

of 20% on a pro rata basis and to complete reduction on an IPO at

the underwriter’s discretion. In all events, the shares to be registered

by holders of Registrable Securities will be reduced only after all

other stockholders’ shares are reduced.

Expenses: The registration expenses (exclusive of stock transfer taxes,

underwriting discounts and commissions will be borne by the

Company. The Company will also pay the reasonable fees and

expenses of one special counsel to represent all the participating

stockholders.

Lock-up: Investors shall agree in connection with the IPO, if requested by the

managing underwriter, not to sell or transfer any shares of Common

Stock of the Company for a period of up to 180 days following the

IPO (provided all directors and officers of the Company agree to the

same lock-up). Such lock-up agreement shall provide that any

discretionary waiver or termination of the restrictions of such

agreements by the Company or representatives of the underwriters

shall apply to Investors, pro rata, based on the number of shares

held.

Termination: Upon a Deemed Liquidation Event, or when all shares of an Investor

are eligible to be sold without restriction under Rule 144 or the first

anniversary of the IPO.

No future registration rights may be granted without consent of the

holders of a majority of the Registrable Securities unless subordinate

to the Investor’s rights.

Management and Information

Rights:

A Management Rights letter from the Company, in a form

reasonably acceptable to the Investors, will be delivered prior to

Closing to each Investor that requests one.

Any Investor (who is not a competitor) will be granted access to

Company facilities and personnel during normal business hours and

with reasonable advance notification. The Company will deliver to

such Investor (i) annual and quarterly financial statements, and other

information as determined by the Board; (ii) thirty days prior to the

end of each fiscal year, a comprehensive operating budget

forecasting the Company’s revenues, expenses, and cash position on

a month-to-month basis for the upcoming fiscal year.

Right to Participate Pro Rata in

Future Rounds:

All Investors shall have a pro rata right, based on their percentage

equity ownership in the Company (assuming the conversion of all

outstanding Preferred Stock into Common Stock and the exercise of

all options outstanding under the Company’s stock plans), to

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participate in subsequent issuances of equity securities of the

Company (excluding those issuances listed at the end of the “Anti-

dilution Provisions” section of this Term Sheet. In addition, should

any Investor choose not to purchase its full pro rata share, the

remaining Investors shall have the right to purchase the remaining

pro rata shares.

Matters Requiring Investor

Director Approval:

So long as the holders of Series A Preferred are entitled to elect a

Series A Director, the Company will not, without Board approval,

which approval must include the affirmative vote of both of the

Series A Directors:

(i) make any loan or advance to, or own any stock or other

securities of, any subsidiary or other corporation, partnership, or

other entity unless it is wholly owned by the Company; (ii) make

any loan or advance to any person, including, any employee or

director, except advances and similar expenditures in the

ordinary course of business or under the terms of a employee

stock or option plan approved by the Board of Directors; (iii)

guarantee, any indebtedness except for trade accounts of the

Company or any subsidiary arising in the ordinary course of

business; (iv) make any investment inconsistent with any

investment policy approved by the Board; (v) enter into or be a

party to any transaction with any director, officer or employee of

the Company or any “associate” (as defined in Rule 12b-2

promulgated under the Exchange Act) of any such person except

transactions made in the ordinary course of business and

pursuant to reasonable requirements of the Company’s business

and upon fair and reasonable terms that are approved by a

majority of the Board of Directors; (vi) hire, fire, or change the

compensation of the executive officers, including approving any

option grants; (vii) change the principal business of the

Company, enter new lines of business, or exit the current line of

business; (viii) sell, assign, license, pledge or encumber material

technology or intellectual property, other than licenses granted in

the ordinary course of business; or (ix) enter into any corporate

strategic relationship involving the payment contribution or

assignment by the Company or to the Company of assets greater

than $100,000.00.

Non-Disclosure and

Developments Agreement:

Each current and former Founder, employee and consultant will

enter into a non-disclosure and proprietary rights assignment

agreement in a form reasonably acceptable to the Investors.

Board Matters: The Board of Directors shall meet at least quarterly, unless

otherwise agreed by a vote of the majority of Directors.

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The Company will bind D&O insurance with a carrier and in an

amount satisfactory to the Board of Directors. Company to enter

into Indemnification Agreement with each Series A Director in form

acceptable to such director. In the event the Company merges with

another entity and is not the surviving corporation, or transfers all of

its assets, proper provisions shall be made so that successors of the

Company assume the Company’s obligations with respect to

indemnification of Directors.

Stock Vesting: Stock owned by John Stevens and Edward Lopez will be 25%

vested and the remaining 75% will be subject to repurchase by the

Company or its designee at the original issuance price, in the event

of a termination of the holder’s relationship with the Company. The

repurchase right shall last for 36 months from the date of Closing

and will lapse monthly. All stock and stock equivalents issued after

the Closing to employees, directors, consultants and other service

providers (including the option grants to Founders) will be subject to

vesting as follows: 25% after one year, with remaining vesting

monthly over next 36 months.

Key Person Insurance: Company to acquire life insurance on Founders John Stevens and

Edward Lopez in an amount satisfactory to the Board. Proceeds

payable to the Company.

RIGHT OF FIRST REFUSAL/CO-SALE AGREEMENT

Right of first Refusal/

Right of Co-Sale:

Company first and Investors second (to the extent assigned by the

Board of Directors,) will have a right of first refusal with respect to

any shares of capital stock of the Company proposed to be

transferred by Founders, with a right of oversubscription for

Investors of shares unsubscribed by the other Investors. Before any

such person may sell Common Stock, he will give the Investors an

opportunity to participate in such sale on a basis proportionate to the

amount of securities held by the seller and those held by the

participating Investors.

VOTING AGREEMENT

Board of Directors: At the initial Closing, the Board shall consist of three (3) members

comprised of (i) Aaron Nelson as the representative designated by

RBVC, as the lead Investor, (ii) the representative designated by the

other Venture Firm, (iii) the representative designated by the

Founders who will then serve as the Chief Executive Officer of the

Company.

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OTHER MATTERS

No Shop/Confidentiality: The Company agrees to work in good faith expeditiously towards a

closing. The Company and the Founders agree that they will not,

for a period of six weeks from the date these terms are accepted,

take any action to solicit, initiate, encourage or assist the submission

of any proposal, negotiation or offer from any person or entity other

than the Investors relating to the sale or issuance, of any of the

capital stock of the Company and shall notify the Investors promptly

of any inquiries by any third parties in regards to the foregoing. The

Company will not disclose the terms of this Term Sheet to any

person other than officers, members of the Board of Directors and

the Company’s accountants and attorneys and other potential

Investors acceptable to Red Baron Venture Capital, as lead Investor,

without the written consent of the Investors.

Expiration: This Term Sheet expires on June 13, 2012 if not accepted by the

Company by that date.

Universal MobileApps, inc. RED BARON Venture Capital

By: By:

Title: Title:

Date: Date:

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