Marketing

Running head: EVALUATING THE DIGITAL MARKETING STRATEGIES OF AL-MAWARED COMPANY 1

EVALUATING THE DIGITAL MARKETING STRATEGIES OF AL-MAWARED COMPANY 4

Evaluating the Digital Marketing Strategies of Al-Mawared Company

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Evaluating the Digital Marketing Strategies of Al-Mawared Company

Every company deploys different marketing strategies to get more information about their success rate, feedback, and competitor activity based on their online presence or number of mentions by individual users. As such, it is integral to conduct a regular evaluation that points out a clear picture of how best the strategy is profiting the company. In the case of Al-Mawared, the evaluation can be done in five steps. First the evaluation would entail a detailed examination of the goals the company set to achieve (Chaffey & Ellis-Chadwick, 2019). Ideally, if the company did not have any set goals, the evaluation would describe what their goals and objectives should be for future analysis. The second evaluation would be on the target audience of the company. Third, the evaluation would determine its digital presence on the different platforms it engages in. Fourth, the evaluation would scrutinize the messaging strategies used in communicating with others within the platform. Finally, the evaluation would involve the company’s digital Return on Investment (ROI)

Evaluating set digital marketing goals would be based off the company’s previous goals in the digital space. The company set out to connect to potential clients and partners through their various digital approaches, a factor that is outlined by the number of social shares received, the number of positive reviews received about the site on platforms such as Google Reviews and Yelp, the total number of conversions that occurred as a result of social traffic, and web visitors on the company’s different platforms (Keegan & Rowley, 2016). The next form of action would be to evaluate whether the set target projections should go higher or lower, given the overall organizational performance of Al-Mawared on social media. Revising the goals and setting new objectives would be ideal in boosting the company’s overall performance in terms of service provision.

Al-Mawared founded their market plan on well-constructed consumer profiles that match the requirements of their target audience, who were a crucial element in their digital campaigns. They did this through evaluating the demographics, web activity, and interests of their consumers giving room for innovative strategies that help build the company’s efficiency. Al-Mawared set a digital footprint through their consistency in maintaining their digital presence in all their platforms (Chaffey & Ellis-Chadwick, 2019). As such, they were able to successfully engage their audiences in good time, creating a good reputation for themselves and potentially increasing their consumer traffic on their different social media platforms. The company also engages amicably with all its visitors and clients, accepting feedback and mitigating problems identified by their consumers in a respectable manner. Messaging strategies play an important role in digital marketing, with videos, blogs, keywords, and marketing material shared playing an important role in maintaining good traction in all their platforms.

Given the positive outcome of the digital marketing strategies deployed by Al-Mawared, the overall ROI would be dependent on two variables: the first variable is the capital investment made into the digital campaign, in terms of finances and time expenditures, and the financial benefit of any conversions tracked (Keegan & Rowley, 2016). So far, the company’s overall investment has paid off substantially, given that their current market position on digital platforms has incurred more benefit than loses since they began. At this point, the company may need to focus their finances on traffic streams that have been beneficial to their digital growth.

Q 6-I would like to have a conclusion in points showing most used digital marketing platforms in % , it will help us in future recommending to Almawarid what is the best for them and their business type and also link it with most used in KSA , 

So from the data we can recommend , Twitter, Instagram , YouTube etc. if it exist where to focus more for example 60% Tweeter , 20% Instagram, etc. 

I would like to have the conclusion in points , so we can use them for the next assignments and combined all data to come up with clear findings and conclusion

References

Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing. Pearson UK. Retrieved from https://books.google.com/books?hl=en&lr=&id=-1yGDwAAQBAJ&oi=fnd&pg=PT20&dq=digital+marketing+evaluation+strategies&ots=XhXmaWnQ-1&sig=nOLXWRivf3cwWJuqeX4ta0F-DoE&redir_esc=y#v=onepage&q=digital%20marketing%20evaluation%20strategies&f=false

Keegan, B. J., & Rowley, J. (2016). Evaluation and decision-making in social media marketing. Management Decision. Retrieved from https://doi.org/10.1108/MD-10-2015-0450