Ethos analysis

Ethos Analysis

Due Monday by 11:59pm Points 20 Submitting a website url or a file upload

Start Assignment

This set of instructions includes links in blue font to help guide you.

You should address the following prompt in two MEAL Plan paragraphs (https://academicguides.waldenu.edu/writingcenter/paragraphs/organization) . Use examples and evidence to defend your answer, and explain your answer in two paragraphs. Make sure to also cite the video correctly - using in-text citations and a Works Cited page citation.

Watch the following video:

We are Better than That!!!!!We are Better than That!!!!!

Discussion Board Rubric (1)

This video went viral several years ago. Some viewers loved it; some viewers mocked it. In any event, it was much debated.

Address the following in your submission:

1. What assumptions does this advertisement make about its audience - its beliefs, values, and opinions? After watching this ad, what conclusions can you draw about what this ad assumes its audience will care about?

2. This ad attempts to use many persuasive appeals - one of them being ethos. When you think about the audience for this advertisement, explain how this ad attempts to use ethos to appeal to its audience.

Make sure to use lots of evidence and examples from the ad to answer these questions.

Acceptable length: Your submission must be two full paragraphs that follow the MEAL Plan.

Total Points: 20

Criteria Ratings Pts

4 pts

4 pts

4 pts

4 pts

4 pts

MEAL Plan

Full, polished MEAL Plan paragraphs are required. 4 to >0.0 pts Score

0 pts Missing or does not meet requirement

Evidence and Examples

Sufficient evidence and examples from text are present. 4 to >0.0 pts Score

0 pts Missing or is inappropriate

Grammar, Etc.

Submissions are free from serious errors. Spell-check was clearly used. Careless errors are not present. Proofreading is apparent.

4 to >0.0 pts Score

0 pts Errors are rampant

Replies

Replies to four classmates are present. Each reply is appropriate. Each reply is at least 150 words.

4 to >0.0 pts Score

0 pts Replies are not present

Citations

Appropriate signal phrases, in-text citations, and Works Cited page citations are present. 4 to >0.0 pts Score

0 pts It does not appear the student carefully read the instructions