movie paper
y654293137
EthnographyRulesf2018.pptxEthnography & rules
Studying culture: How & Why
Studying culture
“One thing about which fish know exactly nothing is water.”
Rise in intercultural exchange
New communication technologies
Globalizing economy
3 cultural dichotomies
Individualistic Collectivistic
Individualism/Collectivism
Downsides of individualism when taken to extreme?
Downsides of collectivism when taken to extreme?
Three cultural dichotomies
Low context High Context
Three cultural dichotomies
Elaborated codes Restricted codes
“Help the blue and gold go green!”
2 ways to study culture
Etic
Emic
ethnography
“description of people’s culturally distinctive patterns of communication, including use of artifacts, rules, stories, rituals, etc.”
DU culture: Artifacts? Rules? Stories? Rituals?
ethnomethodology
“Study of common-sense knowledge and range of procedures by which members of a society make sense of, find ways about, and act on circumstances in which they find themselves.”
Examples of “common sense” knowledge?
“common sense” knowledge
Greeting rituals
Space management
Feeding procedures
Rules: maintaining social order
“followable prescription that indicates what behavior is obligated, preferred, or prohibited in certain contexts”
Explicit vs Implicit
4 characteristics of rules
1) Followable
4 characteristics of rules
2) Prescriptive
4 characteristics of rules
3) Behavior-specific
4 characteristics of rules
4) Contextual
Imposed
Generative
Garfinkeling assignment : rule-breaking field research
1) observe public place, identify a rule, write in if-then format (e.g. “if you answer phone, then you say hello”
2) develop procedure for breaking rule (e.g. “answer phone, say ‘goodbye’)
3) observe reactions
4) form conclusions about value/function of rule on basis of reactions
