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Ethics.pptx

Ethics in Public Speaking

Communications 135 - Lecture

This lecture has an audio track.

Discussion will cover:

Why ethics in PS are important.

5 tips for ethical speaking

Examine plagiarism

Explain ethical listening

Mary G. Jarzabek

Ethical Public Speaking

Communications 135 - Lecture

Ethics and Ethos

Two separate concepts

Ethics = our choices in actions

Ethos = the image we project to others

These two ideas are often tied together

Ethical Public Speaking

Communications 135 - Lecture

Deals with issues of right & wrong in human affairs

Weighing potential course of action against ethical standards

Ethical standards may include: utilitarian standards and deontological standards. An “ethics” class is recommended.

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Ethical Public Speaking

Communications 135 - Lecture

3 ways to persuade

Logos – appeal to the mind

Pathos – appeal to emotions

Ethos – have an appealing image in the minds of your audience members

Aristotle

Ethical Public Speaking

Communications 135 - Lecture

Qualities Include:

Competence:

intelligence

education & preparation

Character = Integrity

Power = Dynamism

Likeability = Goodwill

Ethos = Credibility with an Audience

Ethical Public Speaking

Communications 135 - Lecture

3 Types of Ethos

Initial

Derived

Terminal

Ethos is an “image” thing.

Ethical Public Speaking

Communications 135 - Lecture

Character is often determined by the moral choices we make:

Do you have audience’s best interest in mind?

Do you truly believe that your message is good for all?

Does your life reflect your message?

Does your speech reflect good character?

Ethical Public Speaking

Communications 135 - Lecture

Guidelines:

Make ethically sound goals

Be fully prepared

Be honest

Ethical Public Speaking

Communications 135 - Lecture

Guidelines:

Avoid name-calling, abusive language

Avoid Ethnocentrism

Respect other cultural values

Adapt message to audience

Imagine yourself as audience

Be alert to feedback

Avoid Name-Calling: Using language to defame, demean, degrade individuals or groups

Ethnocentrism: Believing one’s group or culture is superior to all other groups or cultures

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Ethical Public Speaking

Communications 135 - Lecture

Guidelines:

3. Put ethical goals into practice

Use good research

Be honest

Be well prepared

Be alert to feedback

4. Don’t be guilty of plagiarism

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Ethical Public Speaking

Communications 135 - Lecture

Presenting language, ideas of another as one’s own

Ethical Public Speaking

Communications 135 - Lecture

3 Types of Plagiarism

Global Stealing speech from single source, passing it off as one’s own

Patchwork Stealing ideas, language from two or three sources & passing them off as one’s own

Incremental Failing to give credit for parts of speech borrowed from others

Ethical Public Speaking

Communications 135 - Lecture

Tips for avoiding plagiarism

Give credit for any material or ideas that are not your own

Stop cutting & pasting info

Be proud to cite sources often

When in doubt – cite the source, especially Internet information

Cite EVERYTHING in your bib

Paraphrase information rather than using direct quotes & CITE

Ethical Public Speaking

Communications 135 - Lecture

Speech presentations are

still a two-way process!

Listeners have ethical obligations, too!

Ethical Public Speaking

Communications 135 - Lecture

Tips for Ethical Listening

Be courteous, attentive

Avoid prejudging speaker

Maintain free expression of ideas

Provide useful feedback

Remember YOU will be a speaker

Ethical Public Speaking

Communications 135 - Lecture

Making good choices in the preparation and presentation of your speech will determine the final outcome and its impact on your audience.

Ethical Public Speaking

Communications 135 - Lecture

It is often said that speaking skills = empowerment.

I remind students to use that power for “good” not “evil.”

Images courtesy of “Google Images.”

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