Discussion due in hours
Ethics in Public Speaking
Communications 135 - Lecture
This lecture has an audio track.
Discussion will cover:
Why ethics in PS are important.
5 tips for ethical speaking
Examine plagiarism
Explain ethical listening
Mary G. Jarzabek
Ethical Public Speaking
Communications 135 - Lecture
Ethics and Ethos
Two separate concepts
Ethics = our choices in actions
Ethos = the image we project to others
These two ideas are often tied together
Ethical Public Speaking
Communications 135 - Lecture
Deals with issues of right & wrong in human affairs
Weighing potential course of action against ethical standards
Ethical standards may include: utilitarian standards and deontological standards. An “ethics” class is recommended.
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Ethical Public Speaking
Communications 135 - Lecture
3 ways to persuade
Logos – appeal to the mind
Pathos – appeal to emotions
Ethos – have an appealing image in the minds of your audience members
Aristotle
Ethical Public Speaking
Communications 135 - Lecture
Qualities Include:
Competence:
intelligence
education & preparation
Character = Integrity
Power = Dynamism
Likeability = Goodwill
Ethos = Credibility with an Audience
Ethical Public Speaking
Communications 135 - Lecture
3 Types of Ethos
Initial
Derived
Terminal
Ethos is an “image” thing.
Ethical Public Speaking
Communications 135 - Lecture
Character is often determined by the moral choices we make:
Do you have audience’s best interest in mind?
Do you truly believe that your message is good for all?
Does your life reflect your message?
Does your speech reflect good character?
Ethical Public Speaking
Communications 135 - Lecture
Guidelines:
Make ethically sound goals
Be fully prepared
Be honest
Ethical Public Speaking
Communications 135 - Lecture
Guidelines:
Avoid name-calling, abusive language
Avoid Ethnocentrism
Respect other cultural values
Adapt message to audience
Imagine yourself as audience
Be alert to feedback
Avoid Name-Calling: Using language to defame, demean, degrade individuals or groups
Ethnocentrism: Believing one’s group or culture is superior to all other groups or cultures
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Ethical Public Speaking
Communications 135 - Lecture
Guidelines:
3. Put ethical goals into practice
Use good research
Be honest
Be well prepared
Be alert to feedback
4. Don’t be guilty of plagiarism
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Ethical Public Speaking
Communications 135 - Lecture
Presenting language, ideas of another as one’s own
Ethical Public Speaking
Communications 135 - Lecture
3 Types of Plagiarism
Global Stealing speech from single source, passing it off as one’s own
Patchwork Stealing ideas, language from two or three sources & passing them off as one’s own
Incremental Failing to give credit for parts of speech borrowed from others
Ethical Public Speaking
Communications 135 - Lecture
Tips for avoiding plagiarism
Give credit for any material or ideas that are not your own
Stop cutting & pasting info
Be proud to cite sources often
When in doubt – cite the source, especially Internet information
Cite EVERYTHING in your bib
Paraphrase information rather than using direct quotes & CITE
Ethical Public Speaking
Communications 135 - Lecture
Speech presentations are
still a two-way process!
Listeners have ethical obligations, too!
Ethical Public Speaking
Communications 135 - Lecture
Tips for Ethical Listening
Be courteous, attentive
Avoid prejudging speaker
Maintain free expression of ideas
Provide useful feedback
Remember YOU will be a speaker
Ethical Public Speaking
Communications 135 - Lecture
Making good choices in the preparation and presentation of your speech will determine the final outcome and its impact on your audience.
Ethical Public Speaking
Communications 135 - Lecture
It is often said that speaking skills = empowerment.
I remind students to use that power for “good” not “evil.”
Images courtesy of “Google Images.”
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