Ethical and Legal Messages

12/14/2021 Hi Brent, I enjoyed reading your work for Ethical and Legal Messages  You've included helpful content so far in your ethical guidelines, with just some additional detail needed to fully address required points. Please review my comments on the rubric for 12/14/2021 for instructions about what is still needed to master the project. Keep up the good work as you address remaining requirements, and if you have any questions, please reach out using the Private Discussion.  I look forward to your next submission! Dan

Rubric Name: COM-30094 Project Rubric

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This table lists criteria and criteria group names in the first column. The first row lists level names and includes scores if the rubric uses a numeric scoring method. You can give feedback on each criterion by tabbing to the add feedback buttons in the table.Rubric Criteria

Mastered

Not Yet

Criterion Score

Explains how ethical guidelines function and their purpose in the profession and potential impacts of not following guidelines

1 point

0 points

Score of Explains how ethical guidelines function and their purpose in the profession and potential impacts of not following guidelines,/ 1

Explains U.S. copyright law (including exclusions and fair use) and Creative Commons licensing

1 point

0 points

Score of Explains U.S. copyright law (including exclusions and fair use) and Creative Commons licensing,/ 1

Criterion Feedback

12/14/2021: Nice job explaining copyrighted works!  Please also list the four criteria for evaluating fair use, and explain Creative Commons. What is it, and why is it important?

Helpful resources: Copyright Law; Reading: Copyrights Research Starter; Resource: The Legal Environment of Business, 30.3 Copyright; Reading: Dangers of Over-Enthusiasm in Licensing Under Creative Commons.

Discusses the potential impact of digital modification practices on the company

1 point

0 points

Score of Discusses the potential impact of digital modification practices on the company,/ 1

Criterion Feedback

12/14/2021:  Your comments are on point so far. Expand those comments to address these questions: What are the ethical concerns regarding photo, video, and audio manipulation? What are some negative impacts of digital manipulation? Are governmental or professional association standards regarding manipulation potential solutions to the problem of digital manipulation? What are parody and fair use exceptions to digital manipulation?

Refer to Digital Modification; Reading: What's Wrong With This Picture? Should There Be Industry Standards When It Comes to Photo Manipulation or Have Alterations Become the Norm?; Reading: Sanders Promotes an Altered Video of CNN Reporter, Sparking Allegations of Visual Propaganda; Video: Other People's Footage.

Describes relevant aspects of defamation law

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Score of Describes relevant aspects of defamation law,/ 1

Evaluates the balance between confidential versus public sources of information

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Score of Evaluates the balance between confidential versus public sources of information,/ 1

Criterion Feedback

12/14/2021:  Good start to explaining confidential vs. public sources of information. Add some brief discussion of key court rulings and events that have had an impact on disclosure of sources in media and journalism. What is the significance of the Supreme Court’s ruling in the New York Times v. Sullivan case? Has 911 had an impact on the perception of the protections afforded journalism? What are some of the issues surrounding journalists and confidential sources? Refer to Confidential Sources; Reading: A Weakened Shield? 50 years After New York Times v. Sullivan, Journalists Wonder Whether Courts Still Value Their Watchdog Role; Video: 60 Minutes, War on Leaks.

Assesses how privacy laws impact internal and external communication messages

1 point

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Score of Assesses how privacy laws impact internal and external communication messages,/ 1

Criterion Feedback

12/14/2021:  Good general discussion of how privacy laws impact communication. Add more specifics--for example: What are some of the issues regarding the expectation of privacy in the online environment? What are some negative impacts of government surveillance online? Do employers have the right to monitor their employees electronically? What are some of the concerns regarding Facebook and privacy?

Refer to the following: Privacy Laws; Reading: Social Media and Government Surveillance: The Case fo08/02/2020 Good general discussion of how privacy laws impact communication. Add more specifics. For example: What are some of the issues regarding the expectation of privacy in the online environment? What are some negative impacts of government surveillance online? Do employers have the right to monitor their employees electronically? What are some of the concerns regarding Facebook and privacy? Refer to the following: Privacy Laws; Reading: Social Media and Government Surveillance: The Case for Better Privacy Protections for Our Newest Public Space; Reading: Privacy in the Workplace; Video: Will Facebook’s New Tool Impact User Privacy? (3:53)r Better Privacy Protections for Our Newest Public Space; Reading: Privacy in the Workplace; Video: Will Facebook’s New Tool Impact User Privacy? (3:53)

Clearly conveys meaning with correct grammar, sentence structure, and spelling; shows understanding of audience and purpose

1 point

0 points

Score of Clearly conveys meaning with correct grammar, sentence structure, and spelling; shows understanding of audience and purpose,/ 1

Criterion Feedback

12/14/2021:  You express your ideas well overall, but the sections of your guidelines tend to run together, making it more difficult to follow.  Consider adding headings to separate and identify the different topics/sections of your guidelines. This helps greatly with organizing and clearly presenting your content.  You'll find helpful examples/models for formatting your guidelines by looking up (Googling) any of these organizations' websites:

Society of Professional Journalists (SPJ) Public Relations Society of America (PRSA) The Washington Post The New York Times International Association for Business Communicators (IABC) American Federation of Advertising (AFA) American Marketing Association (AMA)

Lists sources where needed using citation methods with no major errors

1 point

0 points

Score of Lists sources where needed using citation methods with no major errors,/ 1

Criterion Feedback

12/14/2021:  You've made a good start citing sources, particularly with your references list. Your use of in-text citations is inconsistent.  Make sure that you are providing in-text citations that exactly match your references.  You have a number of references with no corresponding in-text citations.  Again, for every reference there should be a matching in-text citation and vice versa.  Use the CfA Citation Guide link in the Supporting Materials section on the Project Instructions page for help with citing sources. That link will also give you access to the Citation Generator, which can help you create your in-text citations and references.

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Score of COM-30094 Project Rubric,/ 8Criterion score has been overridden

Overall Score