impact of emerging technologies to the luxury in relation to digital marketing

Levels of Achievement

Criteria

80% + 

70% + 

60% + 

50% + 

40% + 

< 40% 

Identification of topic and related issues

12 to 15 points

10.5 to 11.9 points

Key issues clearly identified and expressed: links between issues highlighted, where relevant

9 to 10.4 points

The key issues identified, and some links highlighted

7.5 to 8.9 points

A picture of the more obvious issues presented; issues presented; little development of links

6 to 7.4 points

Some gaps in the identification of issues but sufficient for potential action

0 to 5.9 points

Inadequate identification of issues

Research/Review/Supportive Material

16 to 20 points

14 to 15.9 points

Evidence of extensive research

12 to 13.9 points

Good research

10 to 11.9 points

Research good but sometimes misunderstood

8 to 9.9 points

Little research, poor application of knowledge

0 to 7.9 points

No research

Analysis of issues

24 to 30 points

21 to 23.9 points

Sound insight into nature of problem; clear links to theory to enable understanding

18 to 20.9 points

Some insight shown in clear analysis; some use of theory to enable understanding

15 to 17.9 points

Attempts to analyse issues; understanding shown but without depth; some reference to theory

12 to 14.9 points

Some lack of understanding in analysis. Limited use of theory

0 to 11.9 points

Major gaps in understanding in analysis. Minimal use of theory

Structure of report or essay

12 to 15 points

10.5 to 11.9 points

Rational structured; clear flow and integration of analysis and strategy

9 to 10.4 points

Clear structure; rational progression and links between sections

7.5 to 8.9 points

Clear structure; sections tend to be compartmentalized

6 to 7.4 points

Structure tends to lack flow and rationale

0 to 5.9 points

Significant lack of structure and rationale

Evidence of learning from the module, recommended texts, and students own research

16 to 20 points

14 to 15.9 points

Solid/extensive evidence of reading beyond basic texts. Imaginative ideas resulting from texts/research.

12 to 13.9 points

Identifies key texts with clear learning outcomes

10 to 11.9 points

Key texts identified with some lack of clarity in learning outcomes

8 to 9.9 points

Some references cited. Gaps in learning outcomes

0 to 7.9 points

Inadequate grasp of learning from the module