Brand peronification
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EssayQuestion2.docxEssay Questions
You must use topic headings when answering the question.
The answers to these questions must be typed and submitted on 9/25/2019.
Extend our discussion of brand personification that represents the key product of characteristics of softness, durability, fashion and natural. How would you develop images, characters, memes, celebrity associations that would communicate these characteristics? What media platform would you use? How would you evaluate effectiveness of the campaign?
Brand personification is putting human characteristics and personality on a brand.
