Short Essay
km123
EssayQ.docx1. Read the information on the STREAMING VIDEO INDUSTRY and apply the elements of PESTEL analysis, PORTER analysis, and STRATEGIC GROUPS analysis.
a. What are the strategically relevant components of the streaming video industry macro-environment? What is the impact of these macro factors on the growth and competitiveness of the industry.
b. Work through each of the vertical and horizontal forces in the Porter model and draw conclusions about rivalry and industry competition. Which of the five competitive forces is strongest? Which is weakest? What competitive forces seem to have the greatest effect on industry attractiveness and the potential profitability of new entrants?
2. Read the information on the impact of the coronavirus and apply the elements of macro environmental and industry level analysis to understand how it impacts the industry forces (PORTER model) for two industries. Go through the forces model, then draw conclusion about whether this will increase or decrease competitiveness and attractiveness in this industry
3. Read the information on Tesla (attached documents). In one reading, Tesla is called either a disrupter or a sustaining innovator. This article also suggests that Tesla maybe a Blue Ocean or a Red Ocean (more traditional strategy) company. How do you interpret Tesla’s strategy? Use information from the articles, the most recent earnings presentation, and your evaluation of company financial performance in supporting your answer.
Red Ocean Strategy Blue Ocean Strategy
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Compete in existing market space |
Create uncontested market space. |
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Beat the competition |
Make the competition irrelevant |
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Exploit existing demand |
Create and capture new demand |
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Make the value-cost trade-off |
Break the value-cost trade-off |
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Align the whole system of a firms activities with its strategic choice of differentiation or low cost |
Align the whole system of a firms activities in pursuit of differentiation and low cost |
