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BU355 Essay Homework Assignment 4 Due May 1st, 2018

Read Chapter Twelve, Management Focus, “Ford Creating Value,” page 328, then answer the following questions

How would you characterize the strategy for competing internationally that Ford was pursuing prior to the arrival of Alan Mullaly in 2006?

What were the benefits of this strategy?

What were the costs?

Why was Ford pursuing this strategy?

Your answer should be typed or handwritten in blue or black ink. Your essay should be at least four pages not including the cover page. Your answers (arguments) should be detailed and robust. References to the textbook material is expected.

Please use page numbers and appropriate formatting including 12 or 14 font, single space and on the cover page, your team number and full team member names, date, course name, course number and, assignment name and number. Additionally, please include the question numbers above associated with your answers in the body of your paper.

Please read the essay instructions carefully. Failure to comply with these instructions could affect your Essay HW Assignment grade and Final Letter grade.

Essay Homework Assignment #4, Chapter Twelve