ESSAY

Using the outline I sent you, create an outline for your second essay and turn it in Monday,

6/22/2020.

To prepare for our second essay, we will be watching a Ted Talk about innovation from entrepreneur

and founder of Canva, Guy Kawasaki. First, watch his Ted Talk video on the top 10 tips for

innovation and take notes on each tip:

“The Art of Innovation” on YouTube - https://www.youtube.com/watch?v=Mtjatz9r-Vc

Now, write an essay where you apply one or two of Guy’s tips to your dream company

arguing for one of the following:

1.) How the company could innovate more.

2.) How the company is a leading innovator in its industry already.

3.) How the company is a leading innovator in its industry but could still innovate more.

REMEMBER, DON’T USE “I” “YOU”

Be more specific and can you apply guys tip to the company – how would you do that and how can be more practical???????????

· Making meaning to change the world and to make money if you don’t make meaning you will fail…. If you truly want to make meaning the first step toward innovation.

· Mantra:2,3 or 4 word explanation why your meaning should exist. Like Wendys the mission is to deliver superior quality product and services for our customers and communities through leadership, innovation and partnerships

Wendy: healthy fast food

Nike: Authentic athetic performance - just do it

Fedex - peace of mind

A mantra explains why you should exist

The matter of Perspective: Jump to the next curve… don’t Not to stay on the same stupid curve that you’re on. Not to try to do things 10% better. When we were creating the Macintosh, we were not trying to make a slightly better Apple II or a slightly better MS-DOS machine. We were trying to jump to the next curve of personal computing. The greatest example of this occurs in the ice business.

NOTES

I want the company to be successful and to provide great services to people around the world offer customers comfort, trust, easy and fast services with great prices.