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AENGL93

Colin Xiong

June.12,2020

Deconstructing the Curtin University Ad

In order to register a higher number of students who enroll in audio engineering, Curtin University used an advertisement. The advertisement indicates that audio engineering is one of the many courses that are available at Curtin University. Curtin University has used the advertisement to create awareness of the course and its deliverables to the public. According to the advertisement, the skills gained by taking the audio engineering course are indicated. It also indicates the time spent before finishing the course and graduation. The site that one can visit to register for the course or enquire more about it has also been given. To bring the message, several strategies have been used to make the advertisement more attractive,

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appealing, and eye-catching. To advertise Curtin University audio engineering classes, the Ad uses an image of a guitar that stretches from the foreground, middle ground to the

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background of the Ad and it also uses spotlighting, camera angle and shot, and various colors to invoke attention and pass the message.

To begin with, spotlighting has been used to illuminate the guitar thus attracting the attention of advertisement’s viewers. Through spotlighting the image of the guitar can be distinguished from the background. Spotlighting makes the background of the advertisement dark. Thus the image of the guitar stands out. The techniques have also been used to ensure

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that the readings in the advertisement are visible. Since the background is dark, the writings

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are written in white at the top of the Ad making them conspicuous. Therefore, any person attracted to the advertisement can easily note the words and read them. Through spotlighting, the image of the guitar is seen to stretch from the foreground, middle ground, and background. Thus, it enables the viewers to see the big size of the guitar which acts as an attractive piece in the advertisement. In a nutshell, the advertisement uses spotlighting to evoke the interest of its viewers and to pass the message about Curtin’s University audio engineering course.

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The second technique used in the advertisement is a variety of colors to create interest in viewing the advertisement. Different shades of colors are used in the advertisement. The guitar has different shades of colors. The guitar has shades of white, silver, and black on the top side. It has a brown wooden color on its sides. The blends of colors used in the guitar make the guitar attractive to its viewers. Any person who is passionate about music or audio production would be attracted to the guitar. Its unique blends of color serve the purpose of attracting people to the ad. When people are attracted to the ad they would have an opportunity of reading the wording on the ad. The colors used on the guitar and the writings are contrasting to the dark background. That makes them more visible from a distance. The wordings are written in white at the top of the advertisement. They are written on a dark background making them easily noticeable. The word Curtin University is written at the bottom of the advertisement. It has a yellow emblem that also attracts the audience as it is very conspicuous. Therefore, the variety of colors used in the advertisement promotes its visibility thus passing its message easily.

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In addition to the use of colors and spotlighting, the camera angle and shots used are used in the promotion of the audio engineering classes. A high camera angle was used in taking the picture of the guitar. The camera angle captures the whole guitar. Thus, it ensures that the guitar covers the foreground, middle ground, and background of the ad. It also ensures that the beauty of the guitar is well portrayed. Thus, it has been used so that all the qualities of the guitar are visible to the audience. That helps in attracting more people to view the advertisement. It also ensures that the message is driven home. A medium shot was used when taking the picture of the guitar. It allows a wider field of view of the guitar in the ad. It also creates room for all the writing in the advertisement. That is because they are written at the top and the bottom of the guitar. Thus the medium shot enlarges the frame that the advertisement has been put in. That ensures the visibility of the advertisement. That also ensures that the distinct parts of the ad are separate and well seen. In a nutshell, the camera angle and camera shots used ensure the visibility of the guitar and distinguish its various parts. Connect to your embedded value (about education or coolness) here.