essay

Using the readings up through Class 08, and focusing on the case Cola Wars Continue: Coke and Pepsi in 2010 to answer the following question:

· Current Concepts (30 pts) 

· How has the rivalry between Coke and Pepsi affected industry profits, and how is the increasing popularity of non-CSD substitutes affecting this rivalry?

· Factors Influencing Rivalry (10 pts)

· Factors Influencing Substitutes (10 pts)

· How these determine industry profitability (10 pts)

· Clarity & Language (10 pts)

· Other Cases & Concepts (10 pts)

Rubric

Cola Wars 2010 Case

Cola Wars 2010 Case
Criteria	Ratings	Pts
This criterion is linked to a Learning OutcomeFactors Influencing Rivalry	10 pts Excellent 8 pts Good 6 pts Pass 4 pts Low Pass 2 pts Fail 0 pts No Credit	10 pts
This criterion is linked to a Learning OutcomeFactors Influencing Substitutes	10 pts Excellent 8 pts Good 6 pts Pass 4 pts Low Pass 2 pts Fail 0 pts No Credit	10 pts
This criterion is linked to a Learning OutcomeHow these determine industry profitability	10 pts Excellent 8 pts Good 6 pts Pass 4 pts Low Pass 2 pts Fail 0 pts No Credit	10 pts
This criterion is linked to a Learning OutcomeClarity & Language	10 pts Excellent 8 pts Good 6 pts Pass 4 pts Low Pass 2 pts Fail 0 pts No Credit	10 pts
This criterion is linked to a Learning OutcomeOther Cases & Concepts	10 pts Excellent 8 pts Good 6 pts Pass 4 pts Low Pass 2 pts Fail 0 pts No Credit	10 pts
Total Points: 50